Numerator Insights Reviews in March 2025: User Ratings, Pros & Cons

"Numerator is a great insight tool for CPG storytelling"

What do you like best about Numerator Insights? Highly responsive customer service and consultants who walk you through the easy to do yourself application. What do you dislike about Numerator Insights? Not applicable, the tool is great in its current form and I look forward to more features being added in the future Recommendations to others considering Numerator Insights: It is a must have tool that has replaced Nielsen consumer panel and is better that what we had earlier What problems ...

"Helpful reports to better understand end consumers through shopping data"

What do you like best about Numerator Insights? I like the depth of the tool -- Numerator allows you to access with an immense granularity (whatever can't be reached through defaults can be reached through custom pulls) and help synthesize easy-to-read reports. What do you dislike about Numerator Insights? I dislike the limitations of the methodology, which may exist for all shopper data. I've struggled with issues of labeling (mislabeling = not capturing the correct SKU) and the occasional ...

"Numerator Review"

What do you like best about Numerator Insights? It is very user friendly. I like that it sends reports to email. What do you dislike about Numerator Insights? I dislike that its not as detailed and you can only look at competitors we pay for. Recommendations to others considering Numerator Insights: Its great when looking at creative competitive versus more number insights. What problems is Numerator Insights solving and how is that benefiting you? looking at competitive reporting. we get ...

"Numerator is an essential tool for effective insights today"

What do you like best about Numerator Insights? Numerator has the best coverage for the Convenience channel of any shopper panel out there. Coverage of large format channels like Walmart and Target is exceptional. Omnichannel views are getting better every day. What do you dislike about Numerator Insights? Ecomm and Click & Collect coverage is slim, but they are working to expand. I would like to see their panel size increase by another 25% to help increase coverage of smaller retailers and ...

"Amazing Comprehensive Panel of the Future"

What do you like best about Numerator Insights? I love that Numerator has a self-serve platform that provides me instant insights as I need them and is more comprehensive including a picture of total store as well as the entire omni shopping journey (online and in-store). This is something I am not able to get from other panel providers. What do you dislike about Numerator Insights? The only downsides I have with Numerator are minimal and include opportunities to improve coding of products ...

"Great for ad checking"

What do you like best? This application is great when you trying to see why a product is performing the way it is. You can pull up ads for different retailers and see how a certain category is being promoted. Maybe a product is low performing because another product is getting more ad space or a competitive store is consistently offering a better price. What do you dislike? Ir can be hard to narrow in on fresy categories. When trying to search for bakery categories, it was always hard to ...

"I love the numerator insights tool!"

What do you like best? Numerator insights has been all to get us access to data we previously were not able to see, and because of the reporting structure, one report allows us to get granular very quickly. What do you dislike? It would be helpful to have more reports that export charts to PowerPoint. Enhancement on the Trip Circuit report could make it much more powerful. What problems are you solving with the product? What benefits have you realized? We have spent a lot of time ...

"Amazing Insights"

What do you like best? Love the ability to capture retailers that we can’t capture through traditional channels. What do you dislike? Still in its infancy. Can’t wait until Numerator becomes mainstream What problems are you solving with the product? What benefits have you realized? Retailer traffic issues, channel declines, leakage.

"Unlocked new conversations with customers!"

What do you like best? Significantly more robust panel with visibility to entire basket vs just our categories allows us to engage with customers in much deeper way and provide more value to them across their stores What do you dislike? Leaked products are available by retailer but not just by brand or product across retailers What problems are you solving with the product? What benefits have you realized? We are able to look at customized shopper segments to develop more targeted and ...

"View of the entire consumer landscape"

What do you like best? What I love about this product is that it allows you to see what a shopper is doing across all the different retail avenues. Knowing where they are digitally and where they are migrating to is the key to understanding leakage. So far IRI and Nielsen can’t give the CPG community this kind of view. What do you dislike? It would be great if navigation was a little more user friendly. What problems are you solving with the product? What benefits have you realized? Leakage ...