Numerator Insights Reviews in March 2025: User Ratings, Pros & Cons

"Numerator Insights Review"

What do you like best about Numerator Insights? Numerator Insights allows me to integrate consumer behavior into category heavy reviews with my retailers. What do you dislike about Numerator Insights? When I filter to a specific retailer, the panel base is usually low. What problems is Numerator Insights solving and how is that benefiting you? Numerator Insights allows me to demonstrate our brand equity through the data explorer to reinforce beliefs in our innovation.

"Manager of Marketing Analytics"

What do you like best about Numerator Insights? the speed of delivery, the responsiveness of consultants, and the omnichannel view What do you dislike about Numerator Insights? The only dislike would be the lack of a source of truth, which sometimes causes a discrepancy in trends What problems is Numerator Insights solving and how is that benefiting you? the ability to understand how much we should be focusing our efforts online. We are also able to dive deeper into consumer behavior and ...

"Great data. Just scratching the surface."

What do you like best about Numerator Insights? Service team rocks. Quick pulses with consumer is great. What do you dislike about Numerator Insights? Sample coverage in tobacco/nicotine space is spotty. What problems is Numerator Insights solving and how is that benefiting you? Providing visibility to where our consumers are buying, why and why not.

"Numerator"

What do you like best about Numerator Insights? I like being able to track data over time. Easy to export What do you dislike about Numerator Insights? Getting to item level (which is being fixed) What problems is Numerator Insights solving and how is that benefiting you? Being able to track performance over time. Compare HH Penetration with awareness and distribution

"Valuable data that drives sales results"

What do you like best about Numerator Insights? Numerator data has helped us gain consumer insights about our brands, the category and how they interact with our customers. It's been helpful in creating a sales story with retailers. What do you dislike about Numerator Insights? For niche brands with focused/limited distribution, the sample size is not large enough to make conclusive insights and recommendations. What problems is Numerator Insights solving and how is that benefiting ...

"It’s a great tool to tap into ecomm trends and data for non-cooperator retailers!"

What do you like best about Numerator Insights? Visibility to digital data not available from other competitors. What do you dislike about Numerator Insights? Inability to change attributes within a report without completely re-running it. No item level data. What problems is Numerator Insights solving and how is that benefiting you? Providing visibility to more retailers.

"Numerator Insights review"

What do you like best about Numerator Insights? Being able to get a broader understanding of my product's shopper. The best part is understanding leakage across retailers. What do you dislike about Numerator Insights? When digging into the product level, especially at a retailer level, there is often too low of a sample size. This makes it difficult to see the results I'm looking for. What problems is Numerator Insights solving and how is that benefiting you? They are closing the gaps on ...

"Easy to use…panel intel"

What do you like best about Numerator Insights? Easy query manipulation and ability to see non traditional geos What do you dislike about Numerator Insights? UPC level data was issue. Issues getting to insight ar lower level What problems is Numerator Insights solving and how is that benefiting you? Market intel. Leakage across retailer. Indices by demos.

"Great content that is easy to access."

What do you like best about Numerator Insights? Sample size has been great for our categories! What do you dislike about Numerator Insights? Having to run multiple reports to get year ago comparisons for many reports. Shopper metrics needs to have yago metrics for all measures! What problems is Numerator Insights solving and how is that benefiting you? Understanding leakage for our categories and helping us convey our value to retailers.

"Informative & driven driven visualization company"

What do you like best about Numerator Insights? The customer engagements and all of the presentations from many large cpg companies as well as finance and startup companies. What do you dislike about Numerator Insights? Would like to know more specific on future product offerings from Numerator What problems is Numerator Insights solving and how is that benefiting you? Future demographics and how inflation is impacting various consumer categories. I am more productive & aware of the ...