Numerator Insights Reviews in March 2025: User Ratings, Pros & Cons

"Numerator is amazing!"

What do you like best about Numerator Insights? Quick access to key panel KPIs and ability to get a granular view of demographics What do you dislike about Numerator Insights? Nothing I dislike. Just always looking for enhancements like the dashboard and more custom views! What problems is Numerator Insights solving and how is that benefiting you? Understanding consumer behaviors. We love using within Beauty and Wellbeing because we get a view of Beauty that we can't get in POS

"Best tool to answer random questions quickly"

What do you like best about Numerator Insights? This tool is invaluable. I use it almost every day to answer any number of questions from retail & brand partners. So intuitive. What do you dislike about Numerator Insights? Just wish that it was all inclusive vs. paying per portion What problems is Numerator Insights solving and how is that benefiting you? It helps me answer questions quickly with more granularity

"Numerator Review"

What do you like best about Numerator Insights? The partnership that Numerator provides is best in class.The Insights platform is easy to use and the ability to work with us on data to evolve the way that we consume and use data has been very helpful. What do you dislike about Numerator Insights? We are always pushing for more granularity and item level data. We are looking forward to expanding the sample. What problems is Numerator Insights solving and how is that benefiting you? Traffic ...

"Consumer Focused Insights"

What do you like best about Numerator Insights? Being able to customize reports specific to our customers to understand any white space opportunities. What do you dislike about Numerator Insights? There are a lot of add ons for additional reports / capabilities. Price can be quite high dependent on the category needed. What problems is Numerator Insights solving and how is that benefiting you? We are able to look at cross shopping behavior and areas where a consumer may be trading down ...

"An extraordinarily valuable resource"

What do you like best about Numerator Insights? Numerator Insights has provided significant value to our organization by giving us a detailed look at the consumer who is purchasing our product - allowing us to see not only the POS data we have been accustomed to, but giving us a real peek into who is making those purchases and most importantly why. What do you dislike about Numerator Insights? Nothing at all - Numerator has been a pleasure to work with, and I have no negative feedback at ...

"Numerator data"

What do you like best about Numerator Insights? Leakage trees for our convenience customers. We are able to see consumer trends for convenience consumers that were difficult to access previously What do you dislike about Numerator Insights? I wish it were easier to trend data and pull year ago comparisons without pulling so many reports. O What problems is Numerator Insights solving and how is that benefiting you? Helping our customer teams to support merchandising strategy for the category

"Great software, really easy to use, and great Collaboration"

What do you like best about Numerator Insights? The ease of use of the platform, the ability to customize What do you dislike about Numerator Insights? Longer load times, unclear hierarchy at times What problems is Numerator Insights solving and how is that benefiting you? Leakage, brand source of volume, - ability to sell in new innovation with insights

"Numerator Review from Coca-Cola"

What do you like best about Numerator Insights? I enjoy the real-time data, ability to capture a cross-channel view, and importantly getting data relevant to immediate consumption - which is crucial to our category and brands. The hands on nature of the platform also allows us the ability to drill down and answer an unlimited number of business questions that come our way. What do you dislike about Numerator Insights? While I like the self-service nature and flexibility of the platform - ...

"Great depth of information"

What do you like best about Numerator Insights? Love the access to the data and the richness of the panel base. What do you dislike about Numerator Insights? Tough to do trending over time. Requires multiple reports What problems is Numerator Insights solving and how is that benefiting you? Ability to follow consumers and households

"Great resource for all things Consumer"

What do you like best about Numerator Insights? Having all the breakouts for shopper profile and psychographics is incredibly helpful. Its a very easy platform to use. What do you dislike about Numerator Insights? Having more capabilities for the Smart User groups would be great to save time in creating people groups What problems is Numerator Insights solving and how is that benefiting you? We use the insights daily in looking at the SHopper Metrics report as well as the shopper profiles. ...