Nightwatch Reviews in March 2025: User Ratings, Pros & Cons

Best "keyword rank tracking" experience I've ever had.

What do you like best? Nightwatch is truly amazing and delivers what it promises! I signed up with them two years ago and haven't looked back ever since. It is definitely giving its rivals a run for their money! The way this platform organizes the information on analytics and consolidated keyword rankings are phenomenal. Not to forget, the option to switch to "Dark" and "Bright" mode is cherry on top. I have so many good things to say about this beautiful product. The interface and ...

It gets the job done, everyday, every time!

What do you like best? The dark theme is great. I like the fact that when you log in, you see a grid of graphs, showing how all your websites are doing. You can set reports to automatically send to your clients at any frequency. This takes the hassle out of keeping them updated with where their site is at. Nightwatch does not bind you in any contracts either. What do you dislike? I don't see any down sides to Nightwatch. Its super reliable. Recommendations to others considering ...

Indispensable product if you work with SEO and Content Marketing

What do you like best? We've been clients since July 2016 when this product was named Ranktrackr. We upgraded to Nightwatch promptly after release. 1) It just works, by that I mean it's reliable and my degree of trust in the tool is really high. 2) The Interface is well thought. 3) Pricing is fair and the tiers work for us. 4) The dev team is adding new features every now and then. What do you dislike? To my surprise I cannot think of anything. I do have suggestions ...

An amazing all-round SEO and client management tool

What do you like best? One of the best things about Nightwatch it the ability to send daily reports that are extremely customizable. Some of my clients have different levels of understanding of how internet marketing works so Nightwatch gives you the ability to transform the report and tailor it based on what you want to show each separate client. Many of my clients have thanked me for sending them daily reports and keeping them updated every step of the way - but this is all automated ...

New Addition to my Marketing Arsenal

What do you like best? For the price Night Watch provides an excellent experience. The user interface is great as it shows all the important information metrics across various areas. It also is the most visually appealing SEO reporting software out there in my opinion. They have excellent allowances for tracking keywords and back links. The reporting options are highly customizable as well which is a must. Their customer service was also great and highly responsive. Looking forward to ...

New Addition to my Marketing Arsenal

What do you like best? For the price Night Watch provides an excellent experience. The user interface is great as it shows all the important information metrics across various areas. It also is the most visually appealing SEO reporting software out there in my opinion. They have excellent allowances for tracking keywords and back links. The reporting options are highly customizable as well which is a must. Their customer service was also great and highly responsive. Looking forward to ...

Upgraded From Ranktrackr Because We Already Loved Ranktrackr

What do you like best? We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry. We use Nightwatch on every project, from ...

Nightwatch is a hidden gem!

What do you like best? Great solution, great value, very fair price. I am super pleased in everything I get out of this product. Great reporting, accurate data, amazing support. Best product I have used in years. Thank you for investing in listening to people's needs & exceeding expectations. What do you dislike? nothing to complain about - I highly recommend giving this a test drive Recommendations to others considering the product Test drive & see why it is worth the investment. I ...

If you need a stable and powerful SEO tracker tool, the Nightwatch is for you

What do you like best? - track competitors and analyse all visibility - lot of dimensions and advanced filters - custom keyword groups, graphs and reports What do you dislike? - not all features are live, but hope they will be What business problems are you solving with the product? What benefits have you realized? We spent a long time to look forward SEO tracker that we can track our SEO performance in a few countries both desktop and mobile keywords, but not only our ...

Our Agency's New Favorite Tool

What do you like best? I love that you can see a side by side comparison of rankings in the Local Pack and regular Organic Results. Our last rank tracking software did not have this feature and It made it difficult to get the overall picture. I love the design.. It is beautiful and so much fun to look at. What do you dislike? They have a great feature where you can pull in traffic data from Google Analytics and graph the comparison to other SEO metrics like Search Console Data, ...