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UI
User in Market Research
03/30/20
Great social listening tool!
What do you like best? Easy to use and all information you need What do you dislike? Not being able to save where I'm at in the stream Recommendations to others considering the product: Very useful for looking at and tracking what consumers are saying online What problems are you solving with the product? What benefits have you realized? Understanding the competitive landscape
UI
User in Market Research
03/27/20
Great tool and great customer service
What do you like best? NetBase provides great resources to continually learn about the tool. A few of these resources include informational articles, demonstrative videos, and customer support who is eager to help with any issues or answering your questions. In addition, NetBase conferences are held across different cities and are a huge resource in learning how others are using the tool. It is amazing how many different ways a team can utilize NetBase to satisfy the needs of various ...
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TD
Toby D
02/10/20
Made The Switch From BrandWatch To NetBase & Couldn't Be Happier
What do you like best? The robustness and thoroughness of the data you are able to access along with incredible diversity in being able to display data/reports for our clients and even make it all automated to a certain extent. What do you dislike? There is not really many things but if I really had to name something I would say the load time for topics could be a little faster but it is also understandable that in order to pull in the vast amounts of accurate data that it will ...
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AI
Administrator in Pharmaceuticals
01/07/20
Great for analyzing audiences
What do you like best? My favorite feature is Crosstab analysis. You can get almost limitless outputs of information. You can compare a number of topics and filter them by a number of themes at the same time. There are so many possibilities beyond this. I also like the dashboards, I set up a competitor dashboard and have built and added a number of widgets to analyze competitor activity on an ongoing basis. What do you dislike? Like any tool, the limitation of not being able to ...
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MS
Mallory Shoop O
12/20/19
Industry leading tool with a collaborative & helpful team
What do you like best? I think what's most beneficial is the user-friendly elements of the tool. Particularly, the ability to build out topics without having to write it out in boolean queries. Another wonderful thing within that capability is the "tuner" feature, which helps optimize the query in a matter of seconds vs. traditional trial and error query building. What do you dislike? I wish there was more organizational tagging/grouping capabilities for topics. For instance, if ...
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UI
User in Health, Wellness and Fitness
12/12/19
Changed The Game
What do you like best? It really provides the bigger picture for us. What do you dislike? Audience Tool needs some work. It doesn't as polished as other features. What problems are you solving with the product? What benefits have you realized? Research and development, monitoring of competitors, content ideas
HT
Hetal T
12/05/19
A solution that constants innovates & exceeds your expectations
What do you like best? Netbase is a solution that is built very thoughtfully. It keeps at the center of it all - data and analytics. that lens allows you to sift through tons and tons of social data as strategically as possible. What do you dislike? The product because it is so rigorous - it is also complex to master. While it is intuitive, training throughly is extremely important to be able to use it effectively. Recommendations to others considering the product: A ...
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AI
Agency in Marketing and Advertising
12/04/19
A great tool for hearing out consumers without ever having to leave your office
What do you like best? I love that I can search conversation surrounding particular brands/topics/industries by key words so that if I'm looking for the impact of a specific news story, creative idea, or product attribute reflected in consumer feedback, there is an easy way to find this information. What do you dislike? The training process is a little bit difficult, especially at first. A dedicated guide to advanced features, or video tutorials would be helpful. This might exist, ...
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UI
User in Sports
11/22/19
Amazing Netbase Experience
What do you like best? The interface is easy to use and is super versatile to allow for a wide variety of analysis' What do you dislike? I wish there was a 'smart topic' feature that ensured complete topic accuracy What problems are you solving with the product? What benefits have you realized? I am using it to gain valuable research on my fans (clients) and how to best communicate with them and improve their shopping/in-stadium experience
AI
Agency in Pharmaceuticals
11/22/19
From Observation to Insight
What do you like best? What's most helpful about NetBase is you can really hone in on a specific audience segment and get a understand of how they change overtime time and what's changing that allows us to position our clients to better fulfill those changes. Working in healthcare, there can be a lot fo clutter to cut past before you find your audience so having the ability to constantly adjust a topic and add filters with minimal load time has been a total game changer. What do you ...
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