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IA
Industry Analyst / Tech Writer in Management Consulting
06/25/20
NetBase Offers Amazing Consumer Insight
What do you like best? There are so many ways to really dig in to the data, to confirm why I'm getting a particular result. I can confidently show where the consumer insight (and corresponding sentiment) is coming from, and that it's an accurate assessment of that consumer post. That's the other part that's amazing - the sentiment analysis accuracy. And again, being able to confirm it and not rely on the tool just saying something is positive or negative, but letting me click through and ...
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JG
Joseph G
06/24/20
Agile, Dynamic, Stunning Visuals
What do you like best? The cross tab analysis is one of the coolest features I've ever seen in a tool. I love slicing and dicing the data to find insightful patterns. Clients and internal teams have been super excited to take these observations and put them into actions. We have been able to dive super deeply into themes and regions than ever before. What do you dislike? The least helpful part of NetBase is the engagement reporting since most of that data is typically available via ...
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CI
Consultant in Information Technology and Services
06/18/20
Well-rounded app for gaining insights from social media
What do you like best? NetBase allows users to conduct comprehensive analyses of social media data with the tremendous number of domains and languages it supports. It enables its users to grasp a multi-faceted picture of what social media users are saying through offering a wide range of analytic perspectives on social media data. While its user interface is intuitive and straightforward, it also provides users with ability to filter data in complex methods when necessary. What do you ...
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CM
Candida M
06/18/20
Superb Native Language Data-Driven Insights
What do you like best? Next gen AI driven foreign language market intelligence and consumer insights supported for global markets. What do you dislike? Their Quid product requires an additional license. Recommendations to others considering the product: If you're considering other platforms, I suggest you test and compare Netbase's NLP recall accuracy in several foreign languages. What problems are you solving with the product? What benefits have you realized? ...
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MK
Michael K
06/16/20
Premier Tool for In-depth Online Conversation Analysis
What do you like best? Depth of analysis and attentive support. What do you dislike? Steep learning curve for deep insights.. Recommendations to others considering the product: Go through the training program to get the most out of the tool - there's a lot of depth to be explored What problems are you solving with the product? What benefits have you realized? Uncover brand and category-level insights, understand consumer behavior and attitudes, and benchmark clients ...
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NL
Nicholas L
06/08/20
Best-in-class tool drives maximum intelligence
What do you like best? The user experience allows for ease while acquiring maximum intelligence. What do you dislike? Influencer evaluation capabilities could be expanded. What problems are you solving with the product? What benefits have you realized? Acquiring social media and market intelligence to drive deeper intelligence for clients. We also use the tool for trend spotting and keyword research.
AA
Alfie A
05/21/20
Great tool, would recommend
What do you like best? Love the easy searching capabilities and the level of sophistication NetBase offers What do you dislike? I have not seen many negatives about NetBase as of yet What problems are you solving with the product? What benefits have you realized? Learning about trends, brand sentiment and consumer research
SC
Shad C
04/30/20
Provides valuable ways of looking at vast sets of digital data
What do you like best? NetBase is well-thought-out and feature-rich. You be hard-pressed to find a similar tool that enables you to do as much as NetBase, while also being as user-friendly. NetBase is intuitive enough that you can pick it up and start using it, and expansive enough that we're constantly finding valuable new ways to use it. The software provides many in-depth methods of breaking down large data sets—by key terms, authors, domains, language, geography, and much more. This ...
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JC
jonathan c
04/11/20
powerful AI
What do you like best? Very powerful AI and best of class NLP capabilities What do you dislike? It's a great tool, the "scaled decahose" approach may be the only capabilities we struggle with Recommendations to others considering the product: as with every listening software there is a learning curve, but once you've put this initial efforts you'll get rewarded by a great AI to support your listening initiatives. What problems are you solving with the product? What ...
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SY
Steve Y
04/03/20
Social media analytics that delivers real business value and strategy
What do you like best? NetBase is a leading social listening tool that differentiates itself from traditional social monitoring tools by helping marketers create engagement strategies by accurately capturing social conversation (whether text, slang, emoji or image), applying an array of sentiment drivers, analysis widgets and themes which can be directly compared against competitors. From a user perspective, the visual interface is intuitive, easy to learn and use. The topic tuner’s ...
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