NetBase Reviews in April 2025: User Ratings, Pros & Cons

Brand Strategist

What do you like best? I like the sentiment information and the bio terms/interests you can glean in the demographics section. It is a helpful platform to mention as part of our tool kit during new business meetings. What do you dislike? Firehose data availability. Difficulty filtering certain topics. It is difficult to make any important decisions based off of social data....but that's not necessarily a Netbase problem. We also use Sprinklr and often get very different ...

So comprehensive it's complicated.

What do you like best? The potential of this tool is amazing, and we really wish we could use it completely. The ability to compare share of voice and dial down to the topic of discussion is great. The Ability to pull the data itself if great too - we just are never 100% sure the data we are reporting is accurate. What do you dislike? Our team has a very hard time trusting the data we receive. The most frustrating part about this tool is the ability to receive help. There is no ...

Best for sentiment analysis!

What do you like best? I really like the sentiment analysis. Since it's using NLP which is the most complex and accurate way of analysing language, I believe it outperforms the other tools for social media analysis. What do you dislike? First thing would be that the UX of the tool is not the easiest to get used to. We really need someone to guide us through the tool unlike other tools that are self explanatory. The other thing would be for social media management. It's really a ...

Netbase - Great for Social Listening

What do you like best? Netbase allows you to track mentions, sentiment and popular posts which is key for social listening exercises What do you dislike? Netbase does not track estimated social spend by advertisers What problems are you solving with the product? What benefits have you realized? Business problems being solved with Netbase include tracking campaigns to see how effective each channel/network is performing

No platform comes close to what NetBase has to offer

PROS & CONS What are the best aspects of this product? There is no other platform that even comes close to what NetBase offers in analyzing sentiment and sentiment drivers. Whenever I need help with the product, I very much appreciate how helpful and knowledgable the Netbase account manager and social analyst team are. They are always available to help me out. What aspects are problematic or could work better? Occasionally I am overwhelmed by the incredible number of options for ...

Providing a deeper understanding of our audience

PROS & CONS What are the best aspects of this product? NetBase provides many different ways in which you can analyze the data. I like the unlimited number of topics and themes available and how you can get creative with them. Another thing I love is that you can create an authors-based theme to gain deeper insights into their behaviors beyond your brand space. What aspects are problematic or could work better? I don't have any dislikes. I wish though that social listening tools can ...

An awesome way in learning further on what's socially trending.

PROS & CONS What are the best aspects of this product? There's nothing specific that I really like with Netbase. But since I'm a researcher, Netbase is what my primarily tool for carrying out research. I try to make use of it for clients as much as possible. It's insightful and you get to impart information to clients that they don't know about. What aspects are problematic or could work better? There are certain functional problems although there's nothing at the moment that I can ...

A social listening tool that's great for use.

PROS & CONS What are the best aspects of this product? Netbase is great in resolving business issues and inquiries. It can tackle matters ranging from campaign performance overviews to landscape investigation. The UI is user-friendly. They're constantly releasing enhanced and new features whenever there are platform changes. What aspects are problematic or could work better? While its frequent changes to features are of great use, it can be difficult to be an expert using this tool. ...

Must have platform for every agency

PROS & CONS What are the best aspects of this product? NetBase is made for researching, for digging into brad topics, finding sub-trends and new businesses. It helps us get deep understanding of the sentiment and attitudes of the topics, comments and reviews. It is very flexible platform that allows us to cut and filter the data the way we want, and the work is done quickly. If you need historical data for some research project then NetBase allows you 2 years old data storage. They have ...

A social listening platform with great strengths.

PROS & CONS What are the best aspects of this product? Being able to make use of current industry themes and creating your own in driving comparisons has been most helpful. What makes the tool standout is how it can let you make your own dashboard with relevant views found to your listening objective. What aspects are problematic or could work better? It'd be great to be able to click on specific peaks and lows to observe conversations without going through filter edits on a certain ...