Popular alternatives include Shortly, Short.io, Switchy, mainpage.me and Smartlnks.com.
Yes, platforms like Short.io, mainpage.me and undefined offer free tiers suitable for small or mid-sized companies.
Key factors include UTM Builder, URL Shortening, Link Retargeting, Link Branding and pricing.
Tools like Bitly, Rebrandly, Cutt.ly, BL.INK and Clickmeter are best for small businesses for URL Shorteners.