Muck Rack Reviews in April 2025: User Ratings, Pros & Cons

Wonderful product; not the perfect fit for my needs

What do you like best? The user interface on the search was so easy to find and identify freelance journalists or contributors. I love that Muck Rack pulls from Twitter because let's be honest, Twitter and Linkedin get updated a lot faster than a media's website. I go to MuckRack when I have exhausted my google searching, have built a solid media list, and need additional ideas for pitching. It's great to see what reporters have written about (especially since many are freelancers and ...

Good for Finding Freelancers and Contributors

What do you like best? It's good for searching for coordinators and freelancers covering a certain beat. What do you dislike? I would like to see more journalists and influencers included on the platform! Recommendations to others considering the product This shouldn't replace your media database, like Cision! What business problems are you solving with the product? What benefits have you realized? It assists with specific pitches that require a search for specific journalists - ...

Great service

What do you like best? I like how media information is very easy to find. What do you dislike? I wish they pulled in print clips, but that's hard to find these days. Recommendations to others considering the product The database seems very up to date, and the customer service is great. We went through a trail period, but ended up choosing a service who could have a great database and clipping service. What business problems are you solving with the product? What benefits have you ...

Muck Rack review

What do you like best? I like that not only do they have the person's Twitter feed but they also give you recent articles they've written. What do you dislike? A lot of it you can only access with the paid subscription, which is understandable. Recommendations to others considering the product Test it out before going Pro to see if it can be implemented with other systems you already use. What business problems are you solving with the product? What benefits have you realized? ...

In depth information on journalists

What do you like best? You can see reporter information, latest articles, and tweets in a single dashboard making it easy to start your research. What do you dislike? The database is not quite as robust as Cision. What business problems are you solving with the product? What benefits have you realized? Researching outlets and reporters. It has saved me time by being able to access information in one place and vet for further research.

Incredibly usefool tool

What do you like best? Its easy to use and for the most part up to date on everything. I also like how you can reach out to journalists directly on the platform. It shows their biography, current social media properties, their current place of employment, as well as published articles. Another useful facet on the website is their direct links to their Twitter profiles. I use this a lot in my searches as it helps me connect directly with the author or journalist at the publication. They ...

A great tool for assisting with outreach to journalists

What do you like best? I love that this software is based around Twitter. This gives you real time information to understand what journalists are talking about as well as seeing what they are sharing, what have they written, how they like to be pitched, etc. Journalist can also build a profile on Muckrack and upload articles they've written , and fill out a bio. There is also the capability to search by beat, publication (though not all publications are represented as well as country. ...