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9.8

Spot Score

Muck Rack - PR Software

Muck Rack Reviews in April 2025: User Ratings, Pros & Cons

Streamline your social media presence.

4.3

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Muck Rack Reviews & Ratings

4.3

Very Good

Based on 217 ratings & 177 reviews

Rating Distribution

Excellent

(147)

Very Good

(25)

Good

(5)

Poor

(0)

Terible

(0)

Expert's Review

Muck Rack stands out as a powerful asset for PR professionals, offering a comprehensive media database with robust features that simplify everyday tasks. Users praise its efficiency in finding and contacting journalists, building media lists, and tracking media coverage. The platform's user-friendly interface, personalized pitch capabilities, and real-time ...Read more

Muck Rack pros and cons

  • Muck Rack provides an accurate and up-to-date database of journalists and media contacts.

  • The platform is user-friendly and offers easy access to personalized pitches and follow-ups.

  • Customers appreciate the responsive customer service from the Muck Rack team.

  • Users benefit from the extensive database of media contacts, custom contact additions, and media monitoring tools.

  • Some users find that Muck Rack can have outdated contacts, requiring manual updates or corrections.

  • There are occasional difficulties in filtering news for specific regions, impacting localized search results.

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Showing 161-170 out of 177

03/26/18

5 out of 5

Best PR communications software

What do you like best? Amazing customer service! I switched over from Cision about a year ago, They made the transition seamless and the user experience of the platform is 10 times better. I've placed dozens of stories using this platform and I recommend it to all of my PR friends. I was not offered an incentive for this review. I just really love this platform. What do you dislike? Because the platform is newer, the database of journos isn't as expansive as cision or meltwater. But ...

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03/26/18

5 out of 5

Muckrack Rocks!

What do you like best? The extremely user-friendly platform makes finding media contacts a breeze. What do you dislike? Nothing! What business problems are you solving with the product? What benefits have you realized? Seeing what reporters are tweeting and being able to report shares on earned media coverage helps our company better serve our clients and report to them our successes!

03/26/18

5 out of 5

Muck Rack has changed the way we do our jobs - for the better!

What do you like best? Muck Rack's "coverage reports" and "who shared my link" tools help us track media hits and journalist engagement in ways that we weren't able to do before. It's given us access and insight to journalists who we didn't know covered our company. What do you dislike? I wish it included media outlets who shared our stories, instead of just journalists. What business problems are you solving with the product? What benefits have you realized? We're now able to ...

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03/26/18

4.5 out of 5

Great tool to support media relations best practices

What do you like best? Seems the most up-to-date and accurate as compared to other services What do you dislike? Sometimes the search isn't as intuitive as I would hope, but still effective. What business problems are you solving with the product? What benefits have you realized? Improves efficiency

03/19/18

5 out of 5

Assistant Account Executive

What do you like best? Social feed details- outlet email algorithm What do you dislike? Does not sort coverage from recent to least recent- sorted on relevance Recommendations to others considering the product Comparable to CisionPoint's recent upgrade What business problems are you solving with the product? What benefits have you realized? Media intel, media preference of communication

03/19/18

4.5 out of 5

Vice President at Edelman

What do you like best? Ability to see social profiles and who is covering based on a specific keyword What do you dislike? Sometimes the search results can be hard to narrow down and too broad, even with the keywords in place. Additionally broadcast producers are harder to track. What business problems are you solving with the product? What benefits have you realized? Finding the best reporters, sharing coverage with client in real time and having metrics in place.

03/19/18

4 out of 5

Timely PR Solution That Provides Broad Coverage and Alerts

What do you like best? I especially like the timely reviews of our brand name, as well as any relevant industries/categories that I input into my alerts. It's just about instant—much better than Google alerts. What do you dislike? Cost is quite high if you don't have a discount, but that said, there is no one PR solution that does it all. I use Muck Rack in combination with other tools. What business problems are you solving with the product? What benefits have you realized? With a ...

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03/12/18

3.5 out of 5

Helps me find the write journalists for a story

What do you like best? It gives me the information I need to make an informed decision. What do you dislike? Sometimes information is out of date, so it would be good if there was someone who was responsible for doing regular updates to the database. What business problems are you solving with the product? What benefits have you realized? Landing stories because I pitched the right journalists.

02/09/18

4.5 out of 5

Muck Rack Review

What do you like best? I appreciate software. The great thing about Muck Rack is that it allowed me to answer questions from a business plan in whether or not we should move towards replacing our UI. Thanks to Muck Rack we've been able to streamline and create automation unlike what we've normally been exposed to previously. What do you dislike? I feel that within the user interface there are certain functionalities that still need work. Maybe a drag and drop button to help populate ...

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02/06/18

2.5 out of 5

Muck Rack Review

What do you like best? It just makes everything so easy. It offers a new design that is innovative in the features useful for monitoring the news What do you dislike? There were some confusing parts of the user interface, but it is not going to make me stop using the product. Recommendations to others considering the product I think it is worth using it. it may be hard to learn but the benefits are worth it. What business problems are you solving with the product? What benefits ...

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