Muck Rack Reviews in April 2025: User Ratings, Pros & Cons

Build Media Lists Efficiently and Easily with Muckrack

What do you like best? I like how easy it is to find reporters from any outlet and any beat- it only takes seconds and the search process breaks it down really well. What do you dislike? I dislike how sometimes the reporter information isn't always the most up to date. Also, there should be more beat categories. For example, I was looking for immigration reporters in certain towns and immigration was not a beat. I then had to scroll through reporters and read their bios to see if they ...

Muck Rack Rocks

What do you like best? The Muck Rack newsletter is one of the few that I read almost every day. Written with flair and voice, it helps direct me to the most important news each day. I trust them almost implicitly. In addition, I'm grateful for the way that Muck Rack collates all of my pieces — helpfully showing up fairly high in Google searches. What do you dislike? Can't really think of any dislikes. I've never had any issues with the service, though admittedly I don't pay for ...

Muck Rack is a solid place to display your clips

What do you like best? I liked that my profile was actually already there waiting for me. Muck Rack has some kind of algorithm that collects articles from journalists and compiles them into a bare bones profile. What do you dislike? Not a whole lot, functionality wise. I just wish more people used it. Recommendations to others considering the product If you're a journalist, I recommend trying to search to see if your clips are already on the site! Many of mine were already ...

Muck Rack is the leading platform through which aspiring journalist can create, build and store work

What do you like best? It has a superior format for portfolios. What do you dislike? I dislike that I don't spend much time on it. Recommendations to others considering the product Excellent platform to build and create your journalists portfolio. What business problems are you solving with the product? What benefits have you realized? I am able to solve the problem of not having a decent place to store my articles. There are many benefits such as social network sharing ...

Great, easy portfolio

What do you like best? Muck Rack allows you to easily keep track of clips on a page that can double as a professional website. What do you dislike? It looks through the internet for your clips so if you have a common name, it's likely to catch other people's bylines as well. It's easy to remove it but it can be a nuisance. It's also difficult to add bylines they didn't catch. What business problems are you solving with the product? What benefits have you realized? It allowed me to ...

Sometimes inaccurate

What do you like best? The ability to see recent headlines from journalists is sometimes helpful. What do you dislike? The information aggregated by MuckRack is sometimes inaccurate. It often says a journalist is employed by a newspaper simply because that paper reposted the article from its original source. What business problems are you solving with the product? What benefits have you realized? It provided sometimes helpful information tracking down journalists.

Simple but resourceful for consolidation of clips and analytics among media outlets

What do you like best? I'm a big fan of Muck Rack to easily consolidate my news clips. It is also a good resource for data analytics among journalists. I also my own CMS programs to create personal pages, but they are hard on up-keep. It also has a very simple to use analytics calculator, just input the article's URL into the "who's shared my article" section, for how many times your article has been shared among other journalists and media outlets shared your article. It also pulls tweet ...

MuckRack review from a journalist's perspective

What do you like best? As a journalist, I’m a big fan of this platform. This is a great space to connect journalists with PR individuals. I have made connections with a lot of people telling me they were interested in my work based off of what I’ve written in the past. What do you dislike? The only downside is that this system is heavily saturated with national professionals. If you’re looking for local writers or influencers, they may not be hip to this database or it’ll take a lot of ...

MuckRack review from a journalist's perspective

What do you like best? As a journalist, I’m a big fan of this platform. This is a great space to connect journalists with PR individuals. I have made connections with a lot of people telling me they were interested in my work based off of what I’ve written in the past. What do you dislike? The only downside is that this system is heavily saturated with national professionals. If you’re looking for local writers or influencers, they may not be hip to this database or it’ll take a lot of ...

Good tool for pitching journalists

What do you like best? What I like most about Muckrack is that you can see a lot of comprehensive information about journalists all on one page. What do you dislike? Sometimes I have found that info is outdated on Muckrack. What business problems are you solving with the product? What benefits have you realized? Business problems we have solved are finding journalists' contact information to be able to pitch them.