Muck Rack Reviews in April 2025: User Ratings, Pros & Cons

The perfect search engine for communications specialists

What do you like best? Muckrack allows me and my fellow coworkers to easily search for journalist, monitor news and build reports. I’m always seearch for way to stay on top of the news of the day. Muckrack brings it right to me. Straight to my inbox better than the newsletters I’ve tried to sign up for. What do you dislike? I dislike how PR focused it is. As a communication specialist what I do is more similar to marketing combined with journalism so more avenues to prioritize my ...

Great way to find and connect with journalists

What do you like best? The huge amount of people registered and the media lists that show this. It really is a one-stop shop, so you won't have to go searching LinkedIn or personal websites, except for additional information. The search feature brings up people, articles, topics, etc. What do you dislike? I have not run into anything I disliked yet. What business problems are you solving with the product? What benefits have you realized? This is the way that PR is going and trends ...

Helpful for finding journalists

What do you like best? It's very easy to find journalists within specific regions and with specific beats/areas of interest. It's also great for discovering new media within topic areas. What do you dislike? I don't like that building media lists isn't super intuitive -- it takes a little work. Overall, though, it's fine - just takes a little bit to figure out. Recommendations to others considering the product I love using Muck Rack for finding media. It's been really helpful in ...

Great for improving your own hiring prospects and identifying great new talent

What do you like best? MuckRack provides a simple platform on which any individual in the media can build a simple repository of all their published work to date, regardless of the publication source. This is especially useful if you're a freelance writer and you have publications with a wide variety of outlets. What do you dislike? Visually, MuckRack is not particularly appealing. Moreover it doesn't provide intuitive ways to organize your clips, such as by publication. ...

Loads of info at your fingertips

What do you like best? This is a very comprehensive aggregation product that allows you to see either yours or another journalist's body of work in one place, or to search a publication. What do you dislike? Journalists don't seem to be updated all that well. This may be a passive feature in which someone has to report that a journalist is no longer at the publication, but many of them seem out of date. What business problems are you solving with the product? What benefits have you ...

Pulled the Wrong Info and Made a Profile for Me (That Wasn't Me)

What do you like best? I guess it's useful for publicists doing research on journalists, but not if the wrong info is there. What do you dislike? They made a profile under my name but used someone else's photo and listed "my" specializations incorrectly. Recommendations to others considering the product Have a better data mining algorithm or quality control. What business problems are you solving with the product? What benefits have you realized? Customer support didn't ...

Great for portfolio work

What do you like best? Muck Rack is a great third-party verification tool for media professionals. Since they take the time to update your profile with your latest work, it makes it easier to have all in one place if you write for numerous publications. What do you dislike? I don't really like that they display your tweets. Twitter is a conversational platform, and so it looks out of context. What business problems are you solving with the product? What benefits have you realized? I ...

Quick Response to Journalist Updates -- But a lot of un-updated journalists

What do you like best? - The ability to find any information needed about reporters, like their beat, email and recent articles. - The ability to track words and phrases that have to do with my clients. - The ability to send batches of pitches to journalists. - Creating media lists inside the site. What do you dislike? - Reporters who change outlets or emails are not often updated unless specifically requested. - Word tracking often leads to too many emails or updates not ...

Great tool for quick hits directly to your inbox

What do you like best? The automatic email function is great and easy to see first thing in the morning. What do you dislike? The accuracy of the tool. Sometimes it pulls incorrect companies or media mentions. At times, I'll have to really double-check the media mentions pulled and even find some hits that the tool missed. Sometimes this can be complicated. What business problems are you solving with the product? What benefits have you realized? Energy and time around finding media ...

Essential tool

What do you like best? Muck Rack is, as it says on its website, a new standard in PR Software. As an avid user in my previous companies and as a freelancer, I have found Muck Rack to provide easy sharing capabilities and gathering info as well. I have establish many relationships from blind pitching and responding to inquiries. It's definitely a step up from HARO in my opinion. What do you dislike? Pricing. I feel like for small companies under 5 employees or just freelancers, like ...