Muck Rack Reviews in January 2025: User Ratings, Pros & Cons

"Essential for Public Relations Practitioners"

What do you like best about Muck Rack? The platform is comprehensive of everything I need from journalists, pubs, making lists, setting up coverage alerts, searching for clients within specific journalists, and so much more that is indexed incredibly well. I could not do my job without it. Also, when someone is missing, their team is lightning fast and magical about finding things I can't just by googling. What do you dislike about Muck Rack? My gripes are trivial at best. When refining ...

"Perfect PR program"

What do you like best about Muck Rack? This program is so easy to use and if you have any questions, the reps respond quickly and are always there to help. What do you dislike about Muck Rack? Recently there have been some technical issues with adding links to coverage reports. But they usually fix those pretty quickly. Recommendations to others considering Muck Rack: There are so many tools and resources offered with Muck Rack, it can be overwhelming. Make sure you take advantage of the ...

"Perfect for the PR pro"

What do you like best about Muck Rack? I'm no pro, but I do feel like one when I use MuckRack. They have a ton of great webinars and tools so that you can actually succeed. What do you dislike about Muck Rack? It is a little overwhelming at first, but once you play around and start taking their webinars then you can really do some cool stuff. What problems is Muck Rack solving and how is that benefiting you? Media relations and scanning the news for your company or client.

"Muckrack helps me complete important parts of my job"

What do you like best about Muck Rack? It's full of information. I can pretty much always find what I'm looking for. What do you dislike about Muck Rack? The visual part of the site can feel crowded and makes looking for things take a bit longer than a more minimalistic site. What problems is Muck Rack solving and how is that benefiting you? Looking for niche reporters and articles while doing research for clients without having to do it the harder way.

"MuckRack: my saving grace for media monitoring and media list building!"

What do you like best about Muck Rack? I love that MuckRack's staff is accessible for real-time updates to media contacts when I need it most. They're incredibly helpful. I have used the other media contact databases, and they're the only ones I trust. We just renewed for another two years. What do you dislike about Muck Rack? I cannot think of anything I dislike at this time, except for inflation which caused my fees to go up (not MuckRack's fault) all businesses are doing it to say ...

"Media Relations Manager"

What do you like best about Muck Rack? Ability to add notes to reporter profiles and quickly check-off names to a media list; it's so simple and a time-saver. Tool? Google and other PR services like Meltwater. What do you dislike about Muck Rack? No monitoring capability. Reporting/data. No What problems is Muck Rack solving and how is that benefiting you? I'm able to quickly find journalist profiles. And target key beats/categories for campaigns. Yes.

"Best media database out there!"

What do you like best about Muck Rack? I don't feel like MR is "the beast" trying to squeeze as many dollars as it can from me. The database is accurate and comprehensive. What do you dislike about Muck Rack? It is a little slow with generating reports What problems is Muck Rack solving and how is that benefiting you? I can deeply target my searches to find the reporter(s) I need.

"Essential Media Relations Tool for PR Professionals"

What do you like best about Muck Rack? Muck Rack is a much more comprehensive and intuitive tool than most media catalog options (like the one we're all familiar with, Cision). It consistently has the information I'm looking for and is quick and easy to use What do you dislike about Muck Rack? Like any online tool, it can take some getting used to, and the number of features can be overwhelming at first. but there is attentive customer service on standby to help Recommendations to others ...

"Changed the way we do PR"

What do you like best about Muck Rack? The amazing search filters. I can isolate writers based on the type of content they write etc. I use Ahrefs to determine which articles/writers I want to target. What do you dislike about Muck Rack? Currently don't see any downsides! The only downside is the rare missing contact info but you can request a refresh. What problems is Muck Rack solving and how is that benefiting you? PR

"Muck Rack is Best-in-class"

What do you like best about Muck Rack? Muck Rack makes finding journalist easy. Prior to Muck Rack my team was using Cision and we had to crawl the internet to find emails we needed. Muck Rack also makes pitching fast and easy. I love being able to track who has opened my emails, so I can target my follow up pitches. I also love trend monitoring, helps me to understand the top writes and outlets covering topics I'm interested in. What do you dislike about Muck Rack? Honestly, it has all the ...