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9.8

Spot Score

Muck Rack - PR Software

Muck Rack Reviews in April 2025: User Ratings, Pros & Cons

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4.3

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Muck Rack Reviews & Ratings

4.3

Very Good

Based on 217 ratings & 177 reviews

Rating Distribution

Excellent

(147)

Very Good

(25)

Good

(5)

Poor

(0)

Terible

(0)

Expert's Review

Muck Rack stands out as a powerful asset for PR professionals, offering a comprehensive media database with robust features that simplify everyday tasks. Users praise its efficiency in finding and contacting journalists, building media lists, and tracking media coverage. The platform's user-friendly interface, personalized pitch capabilities, and real-time ...Read more

Muck Rack pros and cons

  • Muck Rack provides an accurate and up-to-date database of journalists and media contacts.

  • The platform is user-friendly and offers easy access to personalized pitches and follow-ups.

  • Customers appreciate the responsive customer service from the Muck Rack team.

  • Users benefit from the extensive database of media contacts, custom contact additions, and media monitoring tools.

  • Some users find that Muck Rack can have outdated contacts, requiring manual updates or corrections.

  • There are occasional difficulties in filtering news for specific regions, impacting localized search results.

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Showing 111-120 out of 177

LC

Liesl C

11/25/20

3.5 out of 5

Muck Rack takes the admin and guessing out of PR.

What do you like best? The most valuable feature in Muck Rack's offering is the Search functionality. Their database comprises of millions of journalists, editors, podcast hosts, freelance writers, you name it! What do you dislike? Ironically, my favourite functionality is also my least favourite. I find myself requesting profiles to be updated almost daily, but their Editorial Team is super quick to get the job done and let you know as soon as new details have been added. ...

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PR

Philippe R

11/17/20

4 out of 5

Must have PR SAAS !

What do you like best? - Report builder with url link. - Keyword alerts - Search in headlines with keywords - Pitch mailings, metrics and follow ups - Job updates - Support What do you dislike? - Old school interface - Lack of accuracy in some topics (Defense, homeland sec). Recommendations to others considering the product: It's a no brainer! Have used Cision for a while and Muck Rack is way better, faster, bolder. Great support. What ...

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VG

Vince G

10/09/20

5 out of 5

Excellent tools with great customer service

What do you like best? Muck Rack has done a great job integrating a media database with a CRM. It is easy to find reporters, set up a media list, use the platform to pitch directly to those reporters and then track responses. What do you dislike? The interface is generally good but it's not always intuitive. Muck Rack does a good job of providing Help articles and quick help via online chat. What problems are you solving with the product? What benefits have you realized? ...

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UI

User in Computer Software

09/02/20

4 out of 5

Well done program, at a fraction of some of the other cloud based press relations databases

What do you like best? Value for the cost of the subscription, best value for the money What do you dislike? Limited number of email listings can be sent at one time Recommendations to others considering the product: Again, great value for the money What problems are you solving with the product? What benefits have you realized? Again, Muck Rack seems to convey all of the benefits of the higher prices services, at a fraction of the cost

CS

Christian S

06/23/20

4 out of 5

All-in-One Media Coverage and Pitching Tool

What do you like best? I like that I can build robust coverage reports, get automated daily alerts, and easily follow and pitch to a list of journalists. What do you dislike? I've had some difficulty getting the coverage reports to match what I've gotten with other tools; not sure if that's user error or related to the tool's back-end functionality. What problems are you solving with the product? What benefits have you realized? I'm combining multiple media coverage and ...

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AS

Ashlee S

11/21/19

3.5 out of 5

Locate Reporters, Publications, and Clients

UI

User in Management Consulting

11/12/19

4.5 out of 5

Amazing Tool!

What do you like best? Muck Rack has been a great tool for me to use to find information on journalists and website UVMs. What do you dislike? Sometimes it's not as updated with new jobs or a change in position or email. What problems are you solving with the product? What benefits have you realized? Muck Rack has made it easier to contact journalists about events they may want to cover.

UI

User in Higher Education

11/08/19

5 out of 5

Muck Rack is super user friendly

What do you like best? I have used many media/press databases in the last decade and Muck Rack has been one of the best experiences so far. What do you dislike? A lot of times articles generated in a reporter's profile are repetitive. I understand they are pulled from syndicated sources but I wonder if there is a way to streamline that and show only the original articles and just include a blurb saying "this article appear in X other outlets, click here to find out more." What ...

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CI

Consultant in Banking

10/31/19

5 out of 5

A great experience

What do you like best? MuckRack is my secret ingredient when it comes to building strong PR campaigns. My favourite feature is the comprehensive database since I do PR in 5 countries. What do you dislike? I'd love the ability to find podcast and radio opportunities. Recommendations to others considering the product: Spend time searching multiple keywords. What problems are you solving with the product? What benefits have you realized? MuckRack has helped me reach ...

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TG

Tracy G

10/30/19

5 out of 5

Great for finding and maintaining media contacts.

What do you like best? Up-to-date database, easy to use. Pitching feature is fantastic and I love being able to track open rates. What do you dislike? It's pricey -- worth it, but wish we could afford to have an account for everyone on our team. What problems are you solving with the product? What benefits have you realized? Much easier to maintain media lists and create them on the fly for targeted pitching. Super easy to report out to clients. Easy to keep notes about ...

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