Muck Rack Reviews in May 2025: User Ratings, Pros & Cons

"Great tool for tracking media contacts, monitoring media coverage, and building media lists"

What do you like best about Muck Rack? Muck Rack is very full-service, offering all the bells and whistles you'd expect from a media monitoring platform/media database. I most appreciate the way it's built its media database, however. It recognizes how "beats" today can be fluid, sometimes even nonexistent, and actually pays attention to what reporters have been talking about, covering, and sharing on social media. I also really value their customer service -- always very prompt and ready ...

"Muck Rack Fosters Creativity for PR Professionals"

What do you like best about Muck Rack? Not only does Muck Rack provide invaluable information for the PR process, but the platform also allows for creative experimentation throughout projects. Whether it's quick research or in-depth media list building, Muck Rack is an incredible tool. What do you dislike about Muck Rack? I like tracking personal media conversations in my personal inbox, so I don't use the media convo tool. Recommendations to others considering Muck Rack: You can get as ...

"Awesome!"

What do you like best about Muck Rack? It's easy for me to find media contacts, especially in unfamiliar markets or new industries. What do you dislike about Muck Rack? Sending a single pitch to one or two people is cumbersome through the pitch system. It's better set up for mass pitching. Recommendations to others considering Muck Rack: It's an excellent product. What problems is Muck Rack solving and how is that benefiting you? So much easier to build media lists and find the appropriate ...

"Best PR software out there"

What do you like best about Muck Rack? The interface is so user friendly, they have the most comprehensive database of reporters, editors, producers, etc. So much better than the next closest competitor. What do you dislike about Muck Rack? There's really nothing to dislike! It's the best and easiest to use contact database out there. What problems is Muck Rack solving and how is that benefiting you? Finding journalists' contact info would be nearly impossible without Muckrack. I've ...

"I use it everyday, extremly helpful"

What do you like best about Muck Rack? The easiness of finding a reporter and all the data about them on one page such as their tweets, their articles, contact details, contact preferences and more What do you dislike about Muck Rack? The search engine could be a bit updated - if you call the reporter ANDY instead of Andrew he might not be found What problems is Muck Rack solving and how is that benefiting you? Preparing pitch lists, following press mentions for clients, research on reporters

"Very useful and helpful product for any PR pro"

What do you like best about Muck Rack? I like the journalist search function. It helps me find journalists for myself and my coworkers to create and complete and comprehensive media list What do you dislike about Muck Rack? I wouldn't say I like that the search engine needs the name to match the journalist's name. I.e., if a journalist goes by both Robert and Bob, only one of those names will work What problems is Muck Rack solving and how is that benefiting you? I am solving any and all ...

"News Travels Fast reviews Muck Rack"

What do you like best about Muck Rack? It feels intuitive, and it feels like it was tailor-made for Public Relations professionals. What do you dislike about Muck Rack? The fact that it can only send pitches to small amounts of recipients at a time without generating issues. What problems is Muck Rack solving and how is that benefiting you? We are reaching more journalists and more editors than ever before, and we are getting back more responses to our media pitches.

"MuckRack Is Second To None"

What do you like best about Muck Rack? I can search by story topic, see what was published on an industry, find the journalist who wrote that story AND their contact info. What do you dislike about Muck Rack? Sometimes there are no email addresses for media Recommendations to others considering Muck Rack: It might be more expensive than Cision but more up to date and offers so much more than anything else out there. What problems is Muck Rack solving and how is that benefiting you? After ...

"This tool is like having another set of hands!"

What do you like best about Muck Rack? Muck Rack is intuitive. The software is designed to anticipate your media relations needs and to solve for them. What do you dislike about Muck Rack? I haven't discovered any downsides yet. If anything, it would be great to have PR Newswire analysis. Here's why: from time to time, I'll have a client who needs paid postings on the internet and the metrics associated with that post. Often it's to grab some SEO, mitigate negative info, etc. What problems ...

"Muck Rack is a must for PR Pros"

What do you like best about Muck Rack? There is so much to love about Muck Rack: in the short time I've been a client, its database, pitching tools, and monitoring service have been tremendously helpful, and the client services team is incredibly responsive and knowledgeable. The interface is completely intuitive, and when I can't find something, client services reps respond almost immediately. What do you dislike about Muck Rack? List-building can be a bit tricky, but I think that has more ...