Muck Rack Reviews in January 2025: User Ratings, Pros & Cons

"A powerful tool for PRs"

What do you like best about Muck Rack? Muck Rack has a fairly large database of journalists with easy to use functions to create pitches and media lists. Compared with PR Gloo, there seems to be more on there (not necessarily including all the ones on PR Gloo though) and with much better integrated functions What do you dislike about Muck Rack? I spend a fair amount of time reporting profiles of journalists which are out of date. They're quickly updated but it means that often when I send ...

"A Must for PR Agencies"

What do you like best about Muck Rack? As a Data Analyst at a startup marketing company Muck Rack has been essential to our team and continues to power our PR operations. I rely on it for the development of relationships, media contact discovery, outreach management, and the creation of dashboards from which insights are drawn. I also appreciate the intuitive interface, which expedites the onboarding process for new hires. What do you dislike about Muck Rack? I'd like to see Muck Rack offer ...

"PR intern"

What do you like best about Muck Rack? Muck Rack is the best way for me to ensure that I am not missing any media opportunities that my clients have had. Great filters and ways to find the news that you need and even better tool to find reporter information. There is no better tool to find all of this critical information needed to PR. What do you dislike about Muck Rack? Honestly this is a great platform, but if we're looking at what can be better, I wish the filters could be more flexible ...

"MuckRack is truly valued - use it almost every day!"

What do you like best about Muck Rack? How easy it is to find a reporters email, recent articles, etc., as well as the different search functions to find reporters that are writing about a certain topic. What do you dislike about Muck Rack? Wish it was easier to locate broadcast coverage + that it was included in the basic plan What problems is Muck Rack solving and how is that benefiting you? Muck Rack is truly my ride or die in the PR industry - it's been instrumental in connecting with ...

"So helpful!"

What do you like best about Muck Rack? The platform is very user-friendly. Everything is easy to find and use. I love the information it provides, giving the most recently written articles and links to social. What do you dislike about Muck Rack? You have to type in the exact name and spelling of publications or they won't come up. For example, if you type "Merger market" rather than "mergermarket" it may not come up. I've noticed the platform getting better about this recently but ...

"Muckrack makes doing my job 10000 times easier."

What do you like best about Muck Rack? I like how easy it is to make a media list and find contacts. What do you dislike about Muck Rack? I wish they had at least one contact info for each person. What problems is Muck Rack solving and how is that benefiting you? Muckrack is helping me find contacts for my pitches!

"This is the most onpoint, relevant journalist database I have ever used."

What do you like best about Muck Rack? Constantly updated, great customer service, in depth information, easy to use What do you dislike about Muck Rack? I don't know of any. Love the service! I give feedback in focus groups for new options. What problems is Muck Rack solving and how is that benefiting you? Knowing who are the best journalists to target at a very granular level. Knowing who is switching jobs and where they land ,

"Muckrack review"

What do you like best about Muck Rack? Muckrack is a highly efficient media database making my job much more manageable and easier when searching for contacts. It is usually accurate and up-to-date. Compared to competitors it is better. What do you dislike about Muck Rack? Sometimes the contacts are not the most current. I want to be able to start a new search without exiting from a current search. What problems is Muck Rack solving and how is that benefiting you? Creating media lists is a ...

"Great resource and responsive customer service"

What do you like best about Muck Rack? I use all 3 major media databases. MuckRack offers the most responsive customer service team that I've worked with. The database is comprehensive and solid with better data, in my opinion, than some of the "competitors". What do you dislike about Muck Rack? It can still come off being more time intensive and clunky building complete media databases versus competitors. The MuckRack data is often more solid and comprehensive but list building and some of ...

"Great product!"

What do you like best about Muck Rack? The coverage reports are incredibly useful, and the ability to find so many journalists and UVM in one platform What do you dislike about Muck Rack? It can be hard to do a coverage report without manually checking the articles for syndications and such What problems is Muck Rack solving and how is that benefiting you? Easier to track articles, faster coverage reports, efficient work