Moz Pro Reviews in April 2025: User Ratings, Pros & Cons

The only real way to get great SEO

What do you like best? I love the keyword functions. There's no other app I've used that helps me find great keywords and drill down why they work so well. What do you dislike? I dislike how it's hard to use for a new user. If I didn't have someone walk me through it, I wouldn't use this thing ever. What business problems are you solving with the product? What benefits have you realized? We are solving a lot of wasted blog topics we've been writing in the past. Now we only write to ...

Effective for its purpose

What do you like best? For businesses looking to capture SEO keywords, Moz gets the job done well. The SERP analysis feature is also quite useful. What do you dislike? For me, earning keywords and growing our SEO rankings is only part of the mission. It'd be nice if the tool were to include more functionality or better integrations into current website frameworks. Again, Moz gets the job of SEO marketing analysis done very well – my only question is how it can expand beyond that. Also, ...

Like a port in a storm

What do you like best? Where do I start? It's simple: I'd be lost without you, Moz. This is the first and last SEO tool I'll ever use. We get competitive insights, daily rankings information, and even help optimizing our pages for technical and on-page content. What do you dislike? Literally nothing. The value is unmatched. If they raised their prices 10x I would probably be okay with that. What business problems are you solving with the product? What benefits have you realized? ...

Great SEO tool

What do you like best? I like being able to find broken links, unlinked brand mentions and recently discovered links. What do you dislike? There isn't anything that I dislike about the software. I use it daily What business problems are you solving with the product? What benefits have you realized? I can see all of a competitors backlinks in one spot

A must-have tool for garden monitoring.

PROS & CONS What are the best aspects of this product? Configuring keyword monitoring efforts is simple. It offers ongoing awareness of performance according to our efforts. We've been using reports or drive further work where it's required most. Having news related to the industry as well as expert advise is fantastic. What aspects are problematic or could work better? Making additional payment for every significant API appears to be a drag. Its $500 monthly charge for anything ...

Robust, Intuitive and a Great Value

What do you like best? I really enjoy the Keyword Explorer functionality. It helps us make informed decisions on which keywords to include in blog posts, etc. as opposed to relying on our intuition What do you dislike? I've seen better iterations of Moz's Open Site Explorer. It's definitely not bad, but our site has a lot of secure links that Moz can't really analyze. Recommendations to others considering the product If you've got the budget, I'd definitely consider it. They've got ...

So much information, it's almost overwhelming

What do you like best? I liked that I could get email notifications about important crawl errors or items that needed to be addressed. What do you dislike? There was often so much information sent to me, I found it difficult to decipher what I needed to focus on. Recommendations to others considering the product Take a demo or walkthrough of the product to understand all its capabilities. What business problems are you solving with the product? What benefits have you realized? ...

Good Platform for SEO's/SEM's

What do you like best? Moz is a great tool for SEO professionals. I really enjoy using the Moz toolbar to quickly gauge the Page Authority and Domain Authority of sites. I also enjoy using the Open Site Explorer to gauge back link profiles of sites. I also enjoy the instant keyword rank checker. What do you dislike? It is not the best for long term keyword tracking and insights. I preferred to use other tools to track keywords. What business problems are you solving with the product? ...

A great tool for analytical insight.

What do you like best? I love that I'm able to accurately track historical data with Moz, and compile that data in easy to read reports. I'm able to keep data on hand for all of my clients, and easily organize the information. What do you dislike? I do wish the navigation was easier and more user-friendly. Overall, this tool is a great weapon to have in your back pocket (especially when working on SEO/SEM for clients. Recommendations to others considering the product This is a ...

Great for SEO Teams

What do you like best? Unique features like OpenSiteExplorer for backlink analysis and a Site Crawler for a page by page onsite analysis. What do you dislike? For a team, I've found that you're likely to need additional software for supplemental needs. This may include anything from toxic backlink research and mitigation tools to keyword ranking reports (above and beyond what's included by Moz. What business problems are you solving with the product? What benefits have you realized? ...