Moz Pro Reviews in April 2025: User Ratings, Pros & Cons

Easy to get great insights

What do you like best? The interface is intuitive and the data available allows for actionable insights. What do you dislike? Would like to be able to better customize some of the reporting but the out of the box functionality is good as is. What business problems are you solving with the product? What benefits have you realized? Our use of Moz went down three different paths. 1 Initial keyword research. We were trying to uncover the keywords that would drive traffic but also ...

Marketing Manager Review

What do you like best? The best thing about Moz is the massive amount of functionality it offers, from link tracking, competitor tracking, DA and PA tracking, and keyword tracking. What do you dislike? I wish that you could go father back in time when looking at the domain authority tracking. It would be nice if you could see an entire history, or at least when you started the campaign. Recommendations to others considering the product I highly recommend Moz Pro to any digital or ...

Simple and easy to use

What do you like best? the dashboard, the one place to go for a complete summary What do you dislike? navigating through the different pages can be a challenge. some things like keywords are not that easy to find. What business problems are you solving with the product? What benefits have you realized? We are trying to improve our rankings on all major search engines, Moz provides us with insight and suggestions to improve on them.

Great software tool to help track and maintain your website performance.

What do you like best? I like that the tool is very easy to navigate. I use the rank tracker along with open site explorer, and the keyword explorer on a daily basis. These tool help me make sure that we are building and maintaining SEO ranking with our site. What do you dislike? When using the Keyword explorer when you search a keyword there is a section called SERP analysis and this only gives you the info on the first page (about the top 10 ranked pages I would like to see this be ...

Moz is good, not great

What do you like best? I think it is overall a good product. I like the interface and tools that it provides. What do you dislike? I think that combining other tools gives you an advantage over just using Moz What business problems are you solving with the product? What benefits have you realized? It gives a great overview of your SEO efforts.

Great if you understand SEO, not so easy if you don't

What do you like best? The user interface and user experience is brilliant. Really easy to use and navigate around. It's great to be able to keep track of our competitors and see trends in Domain Authority. It also helps with backlink analysis which is key in reporting back to the business. What do you dislike? It's quite complicated if you don't have prior knowledge of SEO and sometimes can be a little fiddly if you're not confident on exactly what you're doing. I Recommendations to ...

Powerful and easy to use, but fewer competitive insights

What do you like best? Really great for white-hat SEO. Easy to use and you can see all your data at a glance. Better reporting than other tools like Ahrefs. What do you dislike? Compared to Ahrefs, there seems to be less functionality, esp. for competitive insights. However, Moz is much easier to use and the reporting makes up for it. (I'd recommend Ahrefs too though. What business problems are you solving with the product? What benefits have you realized? SEO

Moz Pro helped streamline my SEO.

PROS & CONS What are the best aspects of this product? Lots of people have been approaching SEO like it's a magical thing or if you're good enough in cheating, you'll end up being the first to have visibility in search engines. This is a myth especailly with Google's latest intelligent updates the past several years. The fact of the matter is, SEO is a process that involves a uniform method. Moz Pro ensures that such process is within visbility. What aspects are problematic or could ...

Great Industry Updates and easy to use tools

What do you like best? I like that Moz continues to educate its users on the always changing SEO practices. What do you dislike? The analytical reporting can be improved. Recommendations to others considering the product It is a great investment and tool What business problems are you solving with the product? What benefits have you realized? Education, increased visability, productivity and time savings,

Effective but requires Review

What do you like best? The keyword reporting capabilities are great. I also use the Open Site Explorer, which now has a new beta version for site metrics that are valuable for SEO data. What do you dislike? The platform requires a lot of manual entry and some refining. The date range selector has a mind of its own sometimes and the keyword filtering is a very slow process. Recommendations to others considering the product I highly recommend using Moz for SEO related reporting and ...