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9.2

Spot Score

Mixpanel - Web Analytics Software

Mixpanel Reviews in April 2025: User Ratings, Pros & Cons

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4.3

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Mixpanel Reviews & Ratings

4.3

Very Good

Based on 853 ratings & 1134 reviews

Rating Distribution

Excellent

(860)

Very Good

(240)

Good

(29)

Poor

(2)

Terible

(3)

Expert's Review

Mixpanel is a must-have tool for product analytics, offering a comprehensive platform for tracking events and user behavior. Users appreciate the easy setup and real-time data analysis capabilities that provide immediate insights into user interactions. The platform's strength lies in its user-friendly interface, robust event tracking, and insightful analytics ...Read more

Mixpanel pros and cons

  • Detailed event tracking and user funnels for in-depth insights into user behavior.

  • Intuitive and easy-to-use interface, suitable for users with varying technical backgrounds.

  • Real-time data analysis capabilities for instant monitoring and decision-making.

  • Comprehensive data analysis tools that enable thorough examination and understanding of raw data.

  • Steep learning curve initially, requiring time and effort to fully master and utilize the platform's features.

  • Limited hands-on help available, which can be challenging for users seeking direct assistance with complex functionalities.

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Showing 71-80 out of 1134

AU

Anonymous User

05/28/23

5 out of 5

"Awesome tool"

What do you like best about Mixpanel? All the analytics capabilities, insights, reports What do you dislike about Mixpanel?

AU

Anonymous User

05/28/23

5 out of 5

"The most intuitive data analysis platform for digital products"

What do you like best about Mixpanel? I love the ease of use, their constant innovation, and the power of the tool. You can really dive deep and answer your own questions without needing an analyst. I also love that Mixpanel is constantly improving its interface and adding features. The dashboards are next level now. The new marketing analysis suite is also amazing!

SC

Stephanie C

05/28/23

5 out of 5

"Easy to pick up, user friendly for not-so-code-savvy people"

What do you like best about Mixpanel? The intuitive interface makes it so easy to learn and pleasing to look at. I appreciate that even the most tech-adverse in our company can build their own dashboards for any metrics they need.

AU

Anonymous User

05/28/23

4.5 out of 5

"Great product...makes my day to day much easier"

What do you like best about Mixpanel? Mixpanel is a game-changer for analysing complex data swiftly, thanks to its powerful features and intuitive interface. It empowers me to dive deep into data, extract valuable insights, and easily make informed decisions.

CC

Courtney C

05/28/23

4.5 out of 5

"Perfect analytics dashboard for our mobile app"

What do you like best about Mixpanel? The most beneficial aspect of Mixpanel was the simple setup and intelligent dashboard. The obvious upside of the software is that you can track multiple campaigns, regardless of organic, paid, social, email, etc. Our CFO also appreciated that the cost was in line with a small startup.

MH

Michal H

05/28/23

4.5 out of 5

"Taking on Mixpanel ownership was a career stepping stone that I'm grateful for +"

What do you like best about Mixpanel? the experience: easy to use, tooltips are helpful, the knowledgebase is fantastic,responsive community, and Mixpanel curses are great

AM

Aviram M

05/28/23

4.5 out of 5

"Mixpanel is the best self service analytics platform to cater to a variety of audiences"

What do you like best about Mixpanel? - The simplicity and intuitive user interface that allows it to be used by non-tech/analytics-oriented persons - The constant improvement in capabilities while not increasing complexity

SM

Saurabh M

05/28/23

4.5 out of 5

"Easy and Effective"

What do you like best about Mixpanel? Various modules like insight reports & funnel reports are great visualization for the overall trend and conversion graph. Helps me take an informed discussion on the next steps of a campaign & even the smallest UI/UX change to make a well-directed approach.

SB

Sean B

05/28/23

4.5 out of 5

"Great experience, for beginner to expert"

What do you like best about Mixpanel? The layout is great and the granularity of analysis options are second to none in my experience. Even for someone with no data science / analytics experience, it is easy enough to get started and analyze your product to enable productive changes.

MK

Maks K

05/27/23

5 out of 5

"I've used Mixpanel on a daily basis for 3 years. I just works."

What do you like best about Mixpanel? Mixpanel provides the tools to answer almost any queastion about our userbase and product adoption. What do you dislike about Mixpanel?