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9.2

Spot Score

Mixpanel - Web Analytics Software

Mixpanel Reviews in April 2025: User Ratings, Pros & Cons

Unleash the power of customer data.

4.3

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Mixpanel Reviews & Ratings

4.3

Very Good

Based on 853 ratings & 1134 reviews

Rating Distribution

Excellent

(860)

Very Good

(240)

Good

(29)

Poor

(2)

Terible

(3)

Expert's Review

Mixpanel is a must-have tool for product analytics, offering a comprehensive platform for tracking events and user behavior. Users appreciate the easy setup and real-time data analysis capabilities that provide immediate insights into user interactions. The platform's strength lies in its user-friendly interface, robust event tracking, and insightful analytics ...Read more

Mixpanel pros and cons

  • Detailed event tracking and user funnels for in-depth insights into user behavior.

  • Intuitive and easy-to-use interface, suitable for users with varying technical backgrounds.

  • Real-time data analysis capabilities for instant monitoring and decision-making.

  • Comprehensive data analysis tools that enable thorough examination and understanding of raw data.

  • Steep learning curve initially, requiring time and effort to fully master and utilize the platform's features.

  • Limited hands-on help available, which can be challenging for users seeking direct assistance with complex functionalities.

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Showing 51-60 out of 1134

AU

Anonymous User

06/05/23

5 out of 5

"Unleashing the Power of Data with Mixpanel"

What do you like best about Mixpanel? Mixpanel has revolutionized the way I analyze and understand user behavior, making it an indispensable tool in my business arsenal. The platform's incredible features and intuitive interface have truly impressed me. Overall, Mixpanel has empowered me to make data-driven decisions, optimize user experiences, and drive business growth. Its comprehensive analytics, real-time insights, and customization options make it an essential tool for any organization ...

Read more

BB

Brooke B

06/05/23

5 out of 5

"Amazing Analytics Platform"

What do you like best about Mixpanel? As a product manager, Mixpanel has been a game changer. I previously used Looker for analytics purposes, but Mixpanel unlocks next-level insights. I am able to analyze user behavior like never before and build dashboards within minutes.

TC

Tercio C

06/05/23

4.5 out of 5

"Customer behavior analysis made easy"

What do you like best about Mixpanel? Mixpanel is a super intuitive product analytics tool that easily enables customer behavior analysis. From connecting multiple data sources and destinations to cohort, funnels, and flows analysis my team and I have the very best tool on hand.

AU

Anonymous User

06/05/23

4 out of 5

"Solid"

What do you like best about Mixpanel? Our team uses Mixpanel to analyze our website, mobile & web app data. It helps us make decisions on what to work on next. Whether that's product roadmap decisions, marketing budget allocation, website optimization, etc.

AU

Anonymous User

06/02/23

5 out of 5

"Great tool to do quick analysis"

What do you like best about Mixpanel? The drag-and-drop feature makes it super easy to do a quick analysis and helps understand how a particular feature performs. Anyone who does not know how to query and fetch data from a database can also use the tool. Also, the UI feels good.

AU

Anonymous User

06/02/23

5 out of 5

"Mixpanel reviews."

What do you like best about Mixpanel? Its accuracy in the user details. It's easy UI and Scripting.

BR

Brian R

06/02/23

4.5 out of 5

"Easy to setup, easy to use - Mixpanel helped transform analytics for our company"

What do you like best about Mixpanel? Two things stood out with Mixpanel for us - how easy it was to set up and start sending events from our application into it. And then how good the web ui tools were and how easy it was to build dashboards and graphs.

AC

Anna C

06/01/23

5 out of 5

"Excellent analytics platform"

What do you like best about Mixpanel? The reports are so intuitive I can pull together insights in seconds. I also love the Lookup table functionality. It allows us to add to the data without needing to involve engineering. Often as I'm building a report, I will find I would like to tweak the data in some way - such as trimming down the language code. In the past, with other platforms, this would have required an engineering change to modify the event. But with lookup tables, I can ...

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AU

Anonymous User

06/01/23

4.5 out of 5

"Better than Amplitude"

What do you like best about Mixpanel? Mixpanel is so easy to use and set up. The reports are geared for easy building and date range comparisons, allowing us to keep all our reporting in the platform instead of exporting the data. Dashboards are a breeze and super easy to customize for non-Mixpanel experts in our organization to make the most of the tool. Custom properties and events also allow us to clean up our data without involving our engineering team, freeing up time for them as well.

CC

Carlos C

06/01/23

4 out of 5

"Easy to use and great tool for insights"

What do you like best about Mixpanel? I wasn´t an expert in any event analytic tool when I first started using Mixpanel. The way to build your dashboards is very amicable.