MediaMath TerminalOne Marketing OS™ Reviews in April 2025: User Ratings, Pros & Cons

MIGRATED TO Infillion

Programmatic media buying

What do you like best? The MediaMath team demonstrates industry expertise through educating buyers on strategic approaches for programmatic media buying and the landscape. They are great with servicing their clients and helping them to activate on programs in a timely manner. What do you dislike? Lack of transparency into cost margin, inventory and tactics when not managed in house by the agency. What problems are you solving with the product? What benefits have you realized? Direct ...

Programmatic media buying

What do you like best? The MediaMath team demonstrates industry expertise through educating buyers on strategic approaches for programmatic media buying and the landscape. They are great with servicing their clients and helping them to activate on programs in a timely manner. What do you dislike? Lack of transparency into cost margin, inventory and tactics when not managed in house by the agency. What problems are you solving with the product? What benefits have you realized? ...

I used to work with Media Math at my previous agency, 360i.

What do you like best? They have a very strong product with a solid algorithm. Performance was driven and their contract/IO was renewed across multiple months. I also like that they have access to exclusive inventory and unique offerings. For example, we used to run with them across exclusive placements on FBX that other vendors simply couldn't access. I'm not sure if they operate a private exchange, but this would be a very nice feature of their product suite. What do you dislike? ...

Good product that just needs to work out some kinks

What do you like best? MediaMath is a very easy product to learn. What I really liked about it was that I could monitor campaigns across a variety of platforms and that I could easily pick websites that I wanted to run ads on. The exclusion feature was also fairly straightforward. The dashboard is really clean, allowing you to see all the ads and campaigns that are running. It was also relatively quick and straightforward to add creative. What do you dislike? The brain feature didn't ...

Powerful DSP

What do you like best? MediaMath makes it very intuitive and user-friendly to do very powerful bidding and targeting in a well-designed interface. The team there is constantly taking suggestions from their users and making improvements to the system, which introduces new features on a fairly frequent basis. What do you dislike? It can be confusing for new users to differentiate between MediaMath's TerminalOne and Terminal One beta platforms - the transition was incomplete for a long time ...

MediaMath works Great!

What do you like best? MediaMath is very advanced. They are truly pushing the envelope for what is possible with digital advertising. Activating complex first party client data was the most advanced that I have seen, the process and the eventual optimization. Complex segments were managed well and the reporting came out clean and understandable. What do you dislike? MediaMath is not cheap and I know they are taking a very healthy margin. Also I have some concerns about where the ...

MediaMath works Great!

What do you like best? MediaMath is very advanced. They are truly pushing the envelope for what is possible with digital advertising. Activating complex first party client data was the most advanced that I have seen, the process and the eventual optimization. Complex segments were managed well and the reporting came out clean and understandable. What do you dislike? MediaMath is not cheap and I know they are taking a very healthy margin. Also I have some concerns about where the ...

Excellent Demand Side Platform and Team

What do you like best? MediaMath's console is visually logical in a digital space that is easily less so. The MediaMath team is responsive, thorough, and forward thinking. Ease of use, from set-up to daily optimizations and reporting is excellent. MediaMath has partnered with innovative leaders in the greater programmatic space and provides good updates and training tools. What do you dislike? Some reporting functions or views and bulk features are not as fully developed. Daily ...

Daily T1 user

What do you like best? Amount of data at your finger tips and flexibility you have to manage campaigns. What do you dislike? The zip code app. It is too slow and clunky. Recommendations to others considering the product: Worth the time and investment. They offer plenty of trainings, have a wealth of knowledge online and support is great. What problems are you solving with the product? What benefits have you realized? targeting niche users. We are able to combine audiences to get best ...

Excellent Demand Side Platform and Team

What do you like best? MediaMath's console is visually logical in a digital space that is easily less so. The MediaMath team is responsive, thorough, and forward thinking. Ease of use, from set-up to daily optimizations and reporting is excellent. MediaMath has partnered with innovative leaders in the greater programmatic space and provides good updates and training tools. What do you dislike? Some reporting functions or views and bulk features are not as fully developed. Daily reporting ...