MediaMath TerminalOne Marketing OS™ Reviews in April 2025: User Ratings, Pros & Cons

MIGRATED TO Infillion

Easy Implementation and Use, But Could Be Better

What do you like best? Setting up and launching a campaign is quite simple in the MediaMath interface. The customer support and problem solving is top notch. there hasn't been a question they couldn't answer or a problem they couldn't solve. What do you dislike? Some features made available by publisher direct or network buys are not available on MediaMath, such as in-depth purchase based targeting. Some targeting options need to be requested and uploaded to the system prior to use. ...

Powerful DSP

What do you like best? MediaMath makes it very intuitive and user-friendly to do very powerful bidding and targeting in a well-designed interface. The team there is constantly taking suggestions from their users and making improvements to the system, which introduces new features on a fairly frequent basis. What do you dislike? It can be confusing for new users to differentiate between MediaMath's TerminalOne and Terminal One beta platforms - the transition was incomplete for a long ...

I used to work with Media Math at my previous agency, 360i.

What do you like best? They have a very strong product with a solid algorithm. Performance was driven and their contract/IO was renewed across multiple months. I also like that they have access to exclusive inventory and unique offerings. For example, we used to run with them across exclusive placements on FBX that other vendors simply couldn't access. I'm not sure if they operate a private exchange, but this would be a very nice feature of their product suite. What do you dislike? On ...

MediaMath was a very helpful tool for optimizing my advertising campaign performance

What do you like best? MediaMath was one of two Demand Side platforms that were used for our advertising campaigns. MediaMath offered lots of unique targeting tools and revealed the data in new, innovative ways. What do you dislike? Compared to the other DSP (Demand Side Platform being used, MediaMath wasn't the easiest to understand and navigate. What problems are you solving with the product? What benefits have you realized? We were trying to target specific users using primarily ...

MediaMath was a very helpful tool for optimizing my advertising campaign performance

What do you like best? MediaMath was one of two Demand Side platforms that were used for our advertising campaigns. MediaMath offered lots of unique targeting tools and revealed the data in new, innovative ways. What do you dislike? Compared to the other DSP (Demand Side Platform) being used, MediaMath wasn't the easiest to understand and navigate. What problems are you solving with the product? What benefits have you realized? We were trying to target specific users using ...

MediaMath Review

What do you like best? I liked that it was a very user friendly tool. Working with a small but growing trading desk, many people on our team had no experience with a DSP but were able to use this tool with ease. Each tab is set up in a way that makes sense as you are setting up a campaign. We worked with mostly DR focused clients and "the brain" was very good at finding converters. What do you dislike? There were a few issues with load time when dealing with some of our larger blocklists. ...

MediaMath Review

What do you like best? I liked that it was a very user friendly tool. Working with a small but growing trading desk, many people on our team had no experience with a DSP but were able to use this tool with ease. Each tab is set up in a way that makes sense as you are setting up a campaign. We worked with mostly DR focused clients and "the brain" was very good at finding converters. What do you dislike? There were a few issues with load time when dealing with some of our larger ...

Good product that just needs to work out some kinks

What do you like best? MediaMath is a very easy product to learn. What I really liked about it was that I could monitor campaigns across a variety of platforms and that I could easily pick websites that I wanted to run ads on. The exclusion feature was also fairly straightforward. The dashboard is really clean, allowing you to see all the ads and campaigns that are running. It was also relatively quick and straightforward to add creative. What do you dislike? The brain feature ...

Experience with MediaMath

What do you like best? I liked the ease of the interface and the look of the T1 console. Employees there also are very knowledgeable. What do you dislike? I'm not a big fan of the flash interface the last time I used it because it would freeze sometimes and I was unable to save work. Recommendations to others considering the product: I would recommend asking as many questions as possible to the analysts there and ask for previous campaign results that are similar to the ...

Experience with MediaMath

What do you like best? I liked the ease of the interface and the look of the T1 console. Employees there also are very knowledgeable. What do you dislike? I'm not a big fan of the flash interface the last time I used it because it would freeze sometimes and I was unable to save work. Recommendations to others considering the product: I would recommend asking as many questions as possible to the analysts there and ask for previous campaign results that are similar to the campaigns you ...