MediaMath TerminalOne Marketing OS™ Reviews in May 2025: User Ratings, Pros & Cons

MIGRATED TO Infillion

Marketing Reengineerd and How!

What do you like best? What I love most is the approach of an integrated, one stop solution for marketing program execution and optimization. This generates better control which delivers more credible data and communications analysis. Better analytics furthers the customer/business story and relationship. It's a true synergy of marketing program and customer expectation management. What do you dislike? There's not much to dislike. I would like to see more ability to customize my ...

Simple Use that Performs

What do you like best? In-house UI makes for easy setup and optimizations throughout the campaign. What do you dislike? Products and services are not always relayed to the team. Recommendations to others considering the product: If utilizing the self-service platform and not going through a rep, make sure to keep up to date on the products and services that they offer. It is very easy to get pigeonholed into running the same type of campaign, because you are not aware of what ...

A faithful look into the customer journey not just "guesses

What do you like best? Transparency. It's hard to find with competitors of MediaMath and very important to clients/buyers. Efficiency is also key when trying to reach consumers, individually, at scale - it's something MediaMath excels at. What do you dislike? Had I know about MediaMath as a buyer at my former job, I think my clients would've been floored at their performance and marketing sophistication. I only wish I had known about MediaMath sooner. What problems are you solving ...

Consistent, although nothing spectacular

What do you like best? Being able to manage MM internally has been a huge help in emergency situations. MM is almost always the highest CTR on my campaigns where that is the KPI. What do you dislike? Buyers don't really have access to the interface to at least review everything that is happening in real time. That might be a good feature to add, even if most buyers wouldn't understand it. What problems are you solving with the product? What benefits have you realized? I have seen ...

Consistent, although nothing spectacular

What do you like best? Being able to manage MM internally has been a huge help in emergency situations. MM is almost always the highest CTR on my campaigns where that is the KPI. What do you dislike? Buyers don't really have access to the interface to at least review everything that is happening in real time. That might be a good feature to add, even if most buyers wouldn't understand it. What problems are you solving with the product? What benefits have you realized? I have seen an ...

Digital Media Buyer

What do you like best? The quick editing feature which allows for much expedited changes. What do you dislike? Having to recreate concepts over and over. Recommendations to others considering the product: I would recommend testing out the DSP and evaluating KPIs after learning what optimizations you can make. What problems are you solving with the product? What benefits have you realized? I am solving brand safety problems. I have realized the quick integration abilities ...

Digital Media Buyer

What do you like best? The quick editing feature which allows for much expedited changes. What do you dislike? Having to recreate concepts over and over. Recommendations to others considering the product: I would recommend testing out the DSP and evaluating KPIs after learning what optimizations you can make. What problems are you solving with the product? What benefits have you realized? I am solving brand safety problems. I have realized the quick integration abilities of MediaMath ...

Stock Exchange for Buyers

What do you like best? I really enjoy how thorough you can be when setting up your account and listing your inventory for buyers to access. You can segment and dice things up in a number of ways - which is best to attract potential buyers. Also, the fact that you can speak with buyers directly once they are interested, is fantastic. What do you dislike? Its a bit difficult to get used to at first - I would have definitely been completely lost had it not been for the support PDF I ...

Stock Exchange for Buyers

What do you like best? I really enjoy how thorough you can be when setting up your account and listing your inventory for buyers to access. You can segment and dice things up in a number of ways - which is best to attract potential buyers. Also, the fact that you can speak with buyers directly once they are interested, is fantastic. What do you dislike? Its a bit difficult to get used to at first - I would have definitely been completely lost had it not been for the support PDF I was ...

Easy Implementation and Use, But Could Be Better

What do you like best? Setting up and launching a campaign is quite simple in the MediaMath interface. The customer support and problem solving is top notch. there hasn't been a question they couldn't answer or a problem they couldn't solve. What do you dislike? Some features made available by publisher direct or network buys are not available on MediaMath, such as in-depth purchase based targeting. Some targeting options need to be requested and uploaded to the system prior to use. ...