MediaMath TerminalOne Marketing OS™ Reviews in February 2025: User Ratings, Pros & Cons

MIGRATED TO Infillion

Solid DSP/Buying platform

What do you like best? Provides easy access to a wide variety of buying pools. Allows advertisers to bring in their own offline/digital/partner audiences for retargeting, look-a-like modeling, or suppression. What do you dislike? Can get a little expensive. Doesn't have access to certain PMPs Recommendations to others considering the product: Understand your audience composition and leverage the platform to reach those audiences What problems are you solving with the product? ...

Great easy to navigate tool

What do you like best? Simple to navigate around the tool. The left hand bar makes it easy to filter through campaigns, audiences and reporting. What do you dislike? Would be good to be able to group campaigns and strategies and see an overall campaign performance regardless of whether done via PMP or if set up as a separate campaign. This would help to make the campaign page cleaner and easier to locate and interpret results Recommendations to others considering the product: ...

Great customer service

What do you like best? Their account managers are quick to respond to my team's emails. Their knowledge on marketing, tracking, and analytics have helped my campaigns grow. What do you dislike? There is so much to learn. These skills and toggles on T1 would immensely help my self-service campaigns if I knew them. What problems are you solving with the product? What benefits have you realized? I've been able to directly track the most specific and unique types of conversions of my ...

Experience with Mediamath T1

What do you like best? The most interesting features on my opinion are those about insights and data, including qubole features What do you dislike? Poor possibilities of targeting. According to the geo your campaign may not serve even if you put no restrictive tageting on it What problems are you solving with the product? What benefits have you realized? Deliver programmatic campaigns Activating Data Running insights Troubleshooting

Omni channel DSP

What do you like best? - Easy interface - Transparency - Custom integration What do you dislike? - High Tech fee - Lack of curated supply (esp. India) - Delayed competitive market features Recommendations to others considering the product: - Transparency - Control over media What problems are you solving with the product? What benefits have you realized? - Display and video marketers business outcomes - ROI/CPA/CPC and other metrics optimization

the DSP, DMP, DMC full package

What do you like best? MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach. What do you dislike? The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the ...

Regular T1 user - mostly DMP side

What do you like best? The platform is clear and easy to navigate around. There are lots of tips, knowledge and support available. What do you dislike? On the DSP side making possible campaign problems more identifiable by notifying you. Sometimes would have to investigate a problem and its time consuming. What problems are you solving with the product? What benefits have you realized? I am using T1 as a DMP in order top provide analysis to advertising campaigns ran through T1 and other ...

the DSP, DMP, DMC full package

What do you like best? MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach. What do you dislike? The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the ...

Omni channel DSP

What do you like best? - Easy interface - Transparency - Custom integration What do you dislike? - High Tech fee - Lack of curated supply (esp. India - Delayed competitive market features Recommendations to others considering the product: - Transparency - Control over media What problems are you solving with the product? What benefits have you realized? - Display and video marketers business outcomes - ROI/CPA/CPC and other metrics optimization

Regular T1 user - mostly DMP side

What do you like best? The platform is clear and easy to navigate around. There are lots of tips, knowledge and support available. What do you dislike? On the DSP side making possible campaign problems more identifiable by notifying you. Sometimes would have to investigate a problem and its time consuming. What problems are you solving with the product? What benefits have you realized? I am using T1 as a DMP in order top provide analysis to advertising campaigns ran through T1 and ...