Lytics Reviews in March 2025: User Ratings, Pros & Cons

Good for basic usage

What do you like best? the pop ups that come out of the screen when going to the website What do you dislike? not a ton of advanced or customized features What problems are you solving with the product? What benefits have you realized? alerts and targeting certain audience types

Difficult to grasp at first, but it is an incredibly powerful tool with seemingly endless possibilit

What do you like best? I like that you can see info on a user by user basis. You can see the pages they've visited, their LTV, and create csvs of these people for your sales team to contact. What do you dislike? I think it's a bit too difficult to connect to Google AdWords. I wish it was as simple as connecting it to Yahoo Gemini. I also think that when a company purchases Lytics, they shouldn't just have over the phone trainings, someone should come to the office instead. I couldn't ...

Meghan's review

What do you like best? I think the UI is fairly easy to navigate and intuitive. What do you dislike? It sometimes takes FOREVER for audiences to load, to create audiences, and for CSV files to be sent to me. Recommendations to others considering the product: We liked it so much we recommended that our our centralized team implement it across all of our subsidiaries. What problems are you solving with the product? What benefits have you realized? We're able to create ...

Lytics - Mixed Reviews

What do you like best? Simplicity; ease-of-use in terms of dashboard. What do you dislike? Getting identities to "known" status takes more effort than we had originally expected; managing Lytics tags for the large number of sites we have has also required a lot more effort than we expected; we had to develop a Wordpress plugin to facilitate the upgrade to the new version of the tags, and also to pass in custom keys/values. Wish more of this were out-of-the-box functionality. ...

Long Painful process that has not yet completed

What do you like best? The idea of what Lytics can do though I have not seen that in action yet since we still have not completed the integration. We began that process in October and it's April now. What do you dislike? The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him. Recommendations to others ...

Implementation problems; plenty of promise

What do you like best? Simple UI, machine-learning algos very interesting. What do you dislike? Really slow and difficult to get the tool implemented. No real a/b testing capabilities. What problems are you solving with the product? What benefits have you realized? Great with stitching together profiles from different platforms.

Engineer

What do you like best? Can handle event volume and has a good Segmentation engine with complex data types What do you dislike? Lots of outages in the system, false triggers for enrollments What problems are you solving with the product? What benefits have you realized? User segmentation for engagement and marketing

Implemented Lytics to enable A/B testing

What do you like best? The cool can be added through a limited amount of code or through a tag manager What do you dislike? It's not as seamless as building the same features within a platform What problems are you solving with the product? What benefits have you realized? We're using it to perform A/B tests