Lytics Reviews in March 2025: User Ratings, Pros & Cons

Can be frustrating to use

What do you like best? The targeting could be great, if undertood What do you dislike? Modal design changes are not easy, with practically everything needing to use custom css. Recommendations to others considering the product: Design of modals is limited What problems are you solving with the product? What benefits have you realized? Trying to upsell customers

Very confusing but worth the effort

What do you like best? Its very useful to present content to a customer for which they have a high affinity. What do you dislike? Difficult and time consuming to customize. What problems are you solving with the product? What benefits have you realized? Being able to identify returning visitors and present that with the right message at the right time. This is leading to greater engagement.

Understanding your audience better

What do you like best? I like the fact that it allows us to gain better insights into what our audience are interested in. The fact that these audiences can then be used for targeting across different platforms is also valuable. What do you dislike? I think we still need more buy in from our media agencies to enable us to get better value from it. Recommendations to others considering the product: Well worth considering. What problems are you solving with the product? What ...

Massively powerful tool with a great team behind it

What do you like best? Dealing with the lytics team has been great they offer help every step of the way. What do you dislike? With such a powerful tool it can be difficult sometimes to know where to start. The software helps with this by providing some easy to use tools like popups etc. But some more guidance or tutorials would help. What problems are you solving with the product? What benefits have you realized? We help clients to implement customer data platforms and leverage ...

I am the main user and driver of lytics for our company

What do you like best? Segmenting, audiences, how fast you can make a modal and see results with little to no design experience. What do you dislike? DATA OVERLOAD. Can get confusing. It's overwhelming to decide what to use all of the data for and what campaign to start first. Recommendations to others considering the product: Take the time. Don't expect ROI right away. Let the data compile and then start using. Implement the low hanging fruit first, get accustomed and then go ...

So far so good. Lytics was just interegrated at my company.

What do you like best? All the possibilities with tracking, metrics and marketing. I especially like the real time calculations of counts while building lists. What do you dislike? Taking a little while for me to learn everything. What problems are you solving with the product? What benefits have you realized? Additional tracking and metrics as well as a better omnipresence for marketing.

Why I use Lytics

What do you like best? The thing I like about lytics is that I can see all customer data at once without having to have a million tabs open on my computer. The interface is really nice, and it is difficult to get lost while using it. What do you dislike? Some services are not on lytics, so if you use certain things, lytics may not be helpful for you. Recommendations to others considering the product: If you use multiple services for customer data, Lytics is a must. What ...

A platform with huge potential

What do you like best? The ability to tie together your customer data, distill potential behaviour patterns and content affinity and to subsequently build out meaningful segments. What do you dislike? The system is very back end oriented. The UX/UI needs to be expanded to follow a marketers use case. For instance a visual journey explorer would be a huge benefit. Also a trigger enabled journey builder would allow much quicker and easier way to leverage the raw power of the platform. ...

lytics has helped me make my company money

What do you like best? Personalization capabilities, I can target different segments with different messages What do you dislike? can't customize enough, a lot of my pop up ads are too basic What problems are you solving with the product? What benefits have you realized? Great for targeting specific people with personalized messaging

A very powerful tool

What do you like best? All of the audiences we are able to tap into for marketing campaigns. The power to retarget users and target non subscribres is amazing. I also enjoy the ablity to pull audiences based on their life time value. So far we have utilized a content affinity in one of our recent campaigns and found it to be a success. I like that the tpol updates audiences automatically. What do you dislike? It's not the most user friendly tool I've ever used. I think creating ...