Lytics

Lytics is Powerful, Work Still Needed

What do you like best? The ability to segment our users into different groups based on behavior or demographics, or any other variables you can define, is impressive. What do you dislike? The reporting doesn't always fit our needs, and is sometimes not delivering data that has full integrity at this juncture. This is an area for significant improvement, but it is one that Lytics appears to be committed to ensuring. What problems are you solving with the product? What benefits have ...

Lytics for Marketers

What do you like best? I love the ability to target web ads by behavior across our multiple channels and especially made use of various target keywords. Felt the functionality is very easy to implement/use. What do you dislike? I feel that there is not as much flexibility with adding creative elements to modules and would have like to be able to select placement on a specific area of the site rather than having to select by article pages. What problems are you solving with the ...