Lytics Reviews in April 2025: User Ratings, Pros & Cons

Limited email expertise

What do you like best? Lytics is a powerful tool to aid cross channel marketing. What do you dislike? The tool has limited functionality for email marketing and it has been a slow integration into our ESP. What problems are you solving with the product? What benefits have you realized? Cross channel marketing, customer stitching, email segmentation, targeted marketing, personalized content/communications.

Great experience - lots of data to learn from

What do you like best? Good platform, great team w/ excellent service/Support. The data we are collecting with the platform is extremely rich, and has been telling us a lot about how users interact with our site and content. What do you dislike? some features could be more robust, however the lytics team does take our feedback to improve the product. They are very agile and able to help us focus on specific product improvements taht help solve our business needs. What problems are ...

Good Segmentation Engine

What do you like best? Lytics user profile has complex attributes in the user profile What do you dislike? The product has performance issues at scale Recommendations to others considering the product: Its a good product with a ton of features What problems are you solving with the product? What benefits have you realized? User targeting through appropriate segmentation

Revolutionizing the way we engage with our audience

What do you like best? Custom segments- targeting audiences via email and through modules What do you dislike? Unable to add custom field to email lead forms Recommendations to others considering the product: A great option for those considering automation and wanting to engage with audience on a more granular leel What problems are you solving with the product? What benefits have you realized? Offering more personalized content to audience based upon content affinities

Lytics is Powerful, Work Still Needed

What do you like best? The ability to segment our users into different groups based on behavior or demographics, or any other variables you can define, is impressive. What do you dislike? The reporting doesn't always fit our needs, and is sometimes not delivering data that has full integrity at this juncture. This is an area for significant improvement, but it is one that Lytics appears to be committed to ensuring. What problems are you solving with the product? What benefits have ...

Still figuring it out

What do you like best? So many built in integrations and customisations What do you dislike? Technical implementation has been challenging What problems are you solving with the product? What benefits have you realized? More custom targeting. Good scale. Better FB lookalikes.

good program for our business

What do you like best? The ability to dive deeper into our audience and build look alike models for our targets that are more niche What do you dislike? can sometimes be confusing to use and how to build out the segments What problems are you solving with the product? What benefits have you realized? understanding our active users and how they interact with our content

Lytics for Marketers

What do you like best? I love the ability to target web ads by behavior across our multiple channels and especially made use of various target keywords. Felt the functionality is very easy to implement/use. What do you dislike? I feel that there is not as much flexibility with adding creative elements to modules and would have like to be able to select placement on a specific area of the site rather than having to select by article pages. What problems are you solving with the ...

Lytics Review

What do you like best? Ability to target segments and pull extremely targeted users via these segments. What do you dislike? Lack of personalization features ie via interactive images. What problems are you solving with the product? What benefits have you realized? Retargeting website visitors

We use lytics across marketing in our entire organization

What do you like best? the ability to collect massive amounts of data, and deploy that to execute targeted marketing campaigns What do you dislike? For non-technical marketers, it can be challenging to fully understand how to utilize all the layers of data, and dimensions that lytics makes available Recommendations to others considering the product: Lytics is a great piece of software, and with the right team in place can make a massive impact on your business. One thing lytics ...