Lytics Reviews in April 2025: User Ratings, Pros & Cons

Organized Easily Accessible Website Data

What do you like best? Lyitcs helps us quickly pull audiences based on their behavior to use in our PPC campaigns. These audiences are 10x more effective than the normal targeting options most PPC platforms provide What do you dislike? Setting up audiences can be a pain sometimes as the variables that are set for each parameter we have in our CRM systems don't always match the names that Lytics provides. What problems are you solving with the product? What benefits have you ...

A very effective, robust CDP

What do you like best? Segment audiences, understanding the data, creating custom audiences for advertising. What do you dislike? Doesn't have as many native integrations as it should. What problems are you solving with the product? What benefits have you realized? Driving more revenue as a result of being able to serve the right ads to the right people with the data insights provided.

The most advanced CDP

What do you like best? seamless and easy integration with external platforms. Easy segment composer and great support from the success team. Very smart CDP - behavioral segments based on 5-score system, affinity segments, content recommendations, and personalization. They got everything a modern marketer could ask for. What do you dislike? Pop-up feature. Very poor UI, not flexible in terms of design, sometimes issues targeting. Not easy to preview and QA (especially if you want to ...

Smart CDP

What do you like best? Everything powered by data science means quicker adoption and better outcomes, all the way around. Their Google Integrations are sublime so makes it very easy and adds lots of additional capability for a Google Cloud shop. Their approach to content affinity has so many fantastic use cases. The personalizatoin capabilities are very flexible through the SDK and their cross domain flexibilty makes it a true enterprise CDP. What do you dislike? Lacks tools for ...

A pretty nifty tool

What do you like best? Relative intuitive nature of the tool makes training relatively fast and allows for users to get a handle on the basics quickly. What do you dislike? Lack of a self-monitoring system that would flag an issue before it is discovered by the user. What problems are you solving with the product? What benefits have you realized? Segmenting for creating lead generating look-a-like audiences, creating audiences designed for particular offers

Amazing Technology, Smart Staff

What do you like best? We have a very complex group of software that all contains data on our customers, we were very quickly able to onboard all of our customer data into a unified view and empower our marketing team to develop segments and push them downstream to almost all of the omni channel marketing tools they were already using. We were able to easily install the necessary tracking scripts on our sites and begin gathering very useful information on our customers to personalize and ...

Game Changer

What do you like best? We have been able to drastically change how we target content and marketing materials through audiences based upon affinity. Our response rate, as well as our customer experience, have been greatly improved. What do you dislike? There are a few integrations that weren't available out-of-the-box, but we were able to have these addressed by the Lytics team in a timely manner. Recommendations to others considering the product: An amazing level of insight with ...

Great system to link all audience platforms

What do you like best? Being able to pull data in from multiple platforms and see both our known and unknown audience at the same time. Being able to have Lytics tie content topics to our webpages is also very helpful! What do you dislike? Unable to take a group of audience and understand what content/topics they are most interested. A lot of time we get specific populations of individuals we want more engagement information around but are currently unable to do so. Would love to be ...

Fast learning

What do you like best? Instantaneity, user-friendly and clarity What do you dislike? SegmentML need to be built from scratch. Recommendations to others considering the product: Optimise your RLSA activity with Lytics, identify high value audiences and clearly organise your lists to test. What problems are you solving with the product? What benefits have you realized? Targeting high-value audiences that have not converted yet. CPA reduced

Great customer service. Customisable product

What do you like best? Lytics is for Tech companies who'ed like to customise the product to stand in tune with the internal systems. They've provided great customer support What do you dislike? Takes a bit of time to understand the underlying data structures. Data availability was a bit of an issue (delays) in earlier days. Recommendations to others considering the product: if you do not want to spend time and resources building internal tools /databases big data handling ...