Lytics

I am the main user and driver of lytics for our company

What do you like best? Segmenting, audiences, how fast you can make a modal and see results with little to no design experience. What do you dislike? DATA OVERLOAD. Can get confusing. It's overwhelming to decide what to use all of the data for and what campaign to start first. Recommendations to others considering the product: Take the time. Don't expect ROI right away. Let the data compile and then start using. Implement the low hanging fruit first, get accustomed and then go ...

Great, User Friendly CDP

What do you like best? The audience building is super clear, and I love the immediate feedback in terms of sizing What do you dislike? There's no ability to export reports/build custom reports Recommendations to others considering the product: It's a great CDP, but has no internal ability to export/customize reporting What problems are you solving with the product? What benefits have you realized? We're unifying media across a variety of channels and activation partners, ...