Lytics Reviews in April 2025: User Ratings, Pros & Cons

Lytics, good CDP

What do you like best? Having all of our customer attributes within the platform available for other systems to use as well. What do you dislike? Current integrations with Salesforce Marketing Cloud aren't real time and are limited. Problems sometimes occur with the integrations we have with 3rd party tools. Seems when they are new, they have a few problems. They get resolved but it's a bit tough. We also don't have good alerting around the tool to tell us when something is ...

Awesome help desk team and account manager

What do you like best? Our account manager Megan is always willing to help and responds in timely manner. The helpdesk team are also great. Lytics is super easy to use but Learn Lytics is helpful if you can't get in touch with the helpdesk for whatever reason. What do you dislike? We are still only in the implementation process and haven't fully had the chance to dig deep into using the platform, so haven't got to the point where we have needed to really collaborate with the Lytics ...

Great Insight

What do you like best? Creating tailored audiences for every single campaign we have. What do you dislike? Exporting sometimes can be a bit of a pain when ther eis no integration. What problems are you solving with the product? What benefits have you realized? We have increased customers engagement a well as conversions.

It's a competitive advantage

What do you like best? User interface is slick, easy to use & understand. Great range of APIs to work with. Getting it stood up was a breeze. What do you dislike? It can be a bit temperamental at times. Wish there was an easier way to export data. Recommendations to others considering the product: Best in class What problems are you solving with the product? What benefits have you realized? Customer segmentation and generating insights using 1st party data

Lytics is easy to use and intuitive

What do you like best? The ability to get very granular with audiences What do you dislike? I wish it was easier to use custom css without Pathfora Recommendations to others considering the product: It can add a lot of value to your website and email campaigns What problems are you solving with the product? What benefits have you realized? Retention/subscription renewal

Powerful system with a few short falls

What do you like best? The ability to capture user profiles as well as recommend content to them based upon what they have read What do you dislike? The limited amount of ways to recommend content What problems are you solving with the product? What benefits have you realized? Creating audiences, showing pop-ups etc, to only certain audiences, Recommending content

Needs work

What do you like best? I use it for audience segmentation and validation What do you dislike? Incompatible with my company's internal systems Recommendations to others considering the product: Be sure that your current systems integrate with lytics What problems are you solving with the product? What benefits have you realized? In-product messaging

Clear leader in the CDP space!

What do you like best? I like how easy it is to use- we can train our jr. marketers who have no experience with coding or SQL skills and they can actually implement and stand up their ideas. Easy to test. If an effort isn't as successful as you think it could be, then pause it and try something different. It empowers all. What do you dislike? We struggle with identity resolution, but that is mostly on our end and how our CRM system identifies a single profile- it just doesn't jive ...

New Orchestration functionality makes Lytics a Gamechanger

What do you like best? Being able to use Lytics as a customer intelligence hub to trigger messaging in other digital channels. I also believe the dynamic audience features will help us get a much better picture of our web content and who is accessing it What do you dislike? No integration to Dynamics CRM and ClickDimensions What problems are you solving with the product? What benefits have you realized? Very soon we will be providing more contextual content and personalized ...

Great Platform to Boost Omni-Channel Marketing

What do you like best? Lytics is a unique software because you are able to use it to create multiple touch points to your customers while utilizing a multitude of data variables and sources. Additionally, it pulls together demographic and customer data in a clean and simple user interface. Lastly, the Lytics team is always willing to help set up audiences, analyze data, and make suggestions. Lytics has helped our bottom line by increasing our revenue an additional $50,000. This is money ...