Lytics

Lytics has been great for our business

What do you like best? Lytics provides great functionally with its content affinity abilities and the capability of sorting otherwise unknown site visitors. What do you dislike? Lytics could improve its dashboards to be slightly more user friendly. The functionality and capabilities are great, but the way the information is organized could use slight improvements. Recommendations to others considering the product: Explore all of the many features Lytics has to offer! What ...

A rapidly evolving CDP with solid foundations and a great team.

What do you like best? The integrated NLP makes Lytics a good match for publishers or businesses that have a productive content engine in place. NLP classifications allow for audience definitions around content affinity (along with other signals), and built-in integrations mean that such audiences can easily be targeted across numerous paid and owned channels. Their Pathfora JavaScript library offers out of the box personalisation capabilities. And their REST API is straightforward to ...