Lytics

Targeted Marketing for Large Businesses

What do you like best? As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites. What do you dislike? Since I use Lytics across so many mini-sites, I wish there were more design aspects to customize - often, it seems as ...

Lyitcs is the perfect digital marketing tool

What do you like best? My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements. What do you dislike? One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into. What problems are you solving with the product? What benefits have you realized? We are reaching more people than we imagined with different audiences found in Lytics.