Lytics Reviews in January 2025: User Ratings, Pros & Cons

It greatly simplifies the decision-making task within my company

What do you like best? Its interface turns out to be quite simple and easy to use, the fact that it allows me to access a large number of resources to improve my marketing campaigns have made it my right hand in everything related to creation, design and implementation of digital marketing strategies within my company, its statistics panel shows me the information in a quite attractive and summarized way, which greatly simplifies the decision-making task within my company in a quite ...

Great, User Friendly CDP

What do you like best? The audience building is super clear, and I love the immediate feedback in terms of sizing What do you dislike? There's no ability to export reports/build custom reports Recommendations to others considering the product: It's a great CDP, but has no internal ability to export/customize reporting What problems are you solving with the product? What benefits have you realized? We're unifying media across a variety of channels and activation partners, ...

Lytics has been great for our business

What do you like best? Lytics provides great functionally with its content affinity abilities and the capability of sorting otherwise unknown site visitors. What do you dislike? Lytics could improve its dashboards to be slightly more user friendly. The functionality and capabilities are great, but the way the information is organized could use slight improvements. Recommendations to others considering the product: Explore all of the many features Lytics has to offer! What ...

great system

What do you like best? the modal advertising and segment creation What do you dislike? not always intuitive, can be a bit laggy What problems are you solving with the product? What benefits have you realized? helped us grow our audience significantly

A rapidly evolving CDP with solid foundations and a great team.

What do you like best? The integrated NLP makes Lytics a good match for publishers or businesses that have a productive content engine in place. NLP classifications allow for audience definitions around content affinity (along with other signals), and built-in integrations mean that such audiences can easily be targeted across numerous paid and owned channels. Their Pathfora JavaScript library offers out of the box personalisation capabilities. And their REST API is straightforward to ...

Targeted Marketing for Large Businesses

What do you like best? As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites. What do you dislike? Since I use Lytics across so many mini-sites, I wish there were more design aspects to customize - often, it seems as ...

Lytics + Eloqua makes life easier

What do you like best? Speaking from the use case that I am most familiar with, my favorite thing is the ability to easily pull in website activity and marry it with Eloqua contact data to serve our contacts content that is relevant to them in the moment that it will help them the most. What do you dislike? I actually dislike the nomenclature of Lytics. I feel that it is slightly confusing, and I also dislike the fact that there is no way to easily set up a notification if your ...

How to get to know your customers better

What do you like best? I can target users anyway I like from URL visited to content they have engaged with on-site. The depth of targeting is second to none, and continues to give us greater customer understanding each time we build a new audience. What do you dislike? You guys are based in the US, and we are in the UK :) What problems are you solving with the product? What benefits have you realized? Cart abandonment: we have options to target as they exit, come back, and by ...

Lytics is easy to use and intuitive

What do you like best? The ability to serve pop ups to your audiences What do you dislike? The low amount of graphic editing capabilities within the ui Recommendations to others considering the product: Only use it if you offer products, it seems a little less useful when it comes to subscription based companies. What problems are you solving with the product? What benefits have you realized? Serving ads to small dnumbers of people

Lyitcs is the perfect digital marketing tool

What do you like best? My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements. What do you dislike? One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into. What problems are you solving with the product? What benefits have you realized? We are reaching more people than we imagined with different audiences found in Lytics.