9.8
Spot Score
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Lotame offers custom pricing plan
Lotame Spherical Platform shines as a powerful tool for enhancing marketing strategies through customer data optimization. Users appreciate the platform's user-friendly interface, making it easy to create and manage audiences effectively. The personalized service and seamless integration with various channels stand out as key strengths, with many praising the ...Read more
Enables personalized service for users, enhancing their digital offerings.
Provides audience insights through analytics enriched with 3rd party data.
Offers user-friendly UI for capturing advanced insights and easy integration.
Assists in targeting specific audiences based on various parameters.
Might be challenging for newcomers due to the complexity of data management features.
Lack of information in automated reports and delays in data population.
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Showing 31-40 out of 49
03/19/18
Great Platform and easy to use
What do you like best? It's easy to use. How easy it is to create audiences. What do you dislike? I can't get the audience immediately, the data generation takes between 24 and 48 hours. What business problems are you solving with the product? What benefits have you realized? It is useful to gather information about the behavior of users on the website or the campaigns of our clients. We can recognize other potential profiles
08/11/17
Flexible and Powerful
What do you like best? We're new to DMPs. Lotame worked with us to meet our needs. Didn't try to oversell us, and was there every step of the way during integration. 3 months in and we're already confident users of the platform (while knowing that there is a lot more to explore What do you dislike? So far, there's nothing really to report. There have been no major outages, support times have always been fast, and everyone has been great to talk to. Recommendations to others considering ...
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05/26/17
Love lotame
What do you like best? My rep emily makes working with Lotame the best. What do you dislike? Lack of detailed info in apr and other areas What business problems are you solving with the product? What benefits have you realized? Using it to target customers
02/23/17
Lotame DMP is Most Evolved and Connected System
What do you like best? Like the look and feel of the Lotame Portal. Also, it has awesome learning center. Audience profile report gives good insights of audience. Audience creation is also very minimal steps. It has seemless integration with all major DSPs like DoubleClick, MediaMath, etc. What do you dislike? There is still scope of improvement in APR report. Apart from existing APR report need some data against 3rd party data which will directly fetch the information about audience ...
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02/15/17
Easy to use and good to team
What do you like best? Intuitive UI, easy to build audiences, great reporting. Robust insights ability ranging from creating pixels, new segments to building look-a-likes. Very user friendly tool where you can get everything from counts to revenue reporting. When the tool requires help from Lotame, they team is very responsive and willing to help on sales calls. What do you dislike? Cookie pool is a tad smaller and takes longer than I would prefer to build to a usable size. What ...
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01/12/17
Great platform for your data needs
What do you like best? The organizational structure and user interface. The Lotame DMP is very userfriendly, and can take care of almost every single one of your need. What do you dislike? Support timing. It can take a while, but is worth it. They try their absolute best to provide the best support and do a great job. As is with most data companies out there it just may take time. What business problems are you solving with the product? What benefits have you realized? The capabilities ...
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12/15/16
LOTAME
What do you like best? I use Lotame on a daily basis. It is an excellent tool not only to target existing audiences, but also to create them. What do you dislike? The time that the info refreshes should be faster.I use What business problems are you solving with the product? What benefits have you realized? I use it to taget existing audiences and also to obtain data to create new audiences.
11/14/16
Lotame is new advancement for future
What do you like best? Network of lotame. It has most of the big websites covered in its network. What do you dislike? Drop in cookie data when transfer to dsp Recommendations to others considering the product Go for it. What business problems are you solving with the product? What benefits have you realized? Data management at one place.
09/16/16
Great customer service, platform a little slow
What do you like best? The level of Customer Support is phenomenal What do you dislike? It is difficult to scale certain processes and organize behaviors The platform can be slow at times What business problems are you solving with the product? What benefits have you realized? ownership of our first party data, being able to extend this data into multi platform advertising campaigns
09/15/16
Great DMP
What do you like best? Well supported, user friendly interface, regular developments and good integrations What do you dislike? UI is a bit buggy and some of the features need developing further. Good at all the basics though. What business problems are you solving with the product? What benefits have you realized? Primarily trying to expand the reach of our ad campaigns and matching winning audiences to our advertisers
