Lotame Reviews in April 2025: User Ratings, Pros & Cons

A DMP that works for our needs!

What do you like best? Lotame has created a very easy to use DMP technology that works for our company, allowing us the ability to target campaigns in a very granular fashion using third party data. Given the fact that our methodology is a little different from most, Lotame has worked with us every step of the way to meet our specifications. What do you dislike? Billing (sorry Maria, LOL!). We do have to reconcile our campaigns to report usage instead of there being an automated ...

Good DMP for 1st party and 3rd party audiences

What do you like best? Lotame has great customer service and they have a robust platform, capable of handling all our needs. What do you dislike? The capabilities of the platform are vast, so it sometimes is difficult to figure out how everything fits together. However, after using the platform for several years, all the different levers are there to give you more control. What problems are you solving with the product? What benefits have you realized? We're creating 1st party ...

Lotame - a family company

What do you like best? The business reps on the lotame side are some of the best. They are constantly there to assist and help out. In addition, there have been constant updates and innovations to the tool. With the changes to meet our demands as well as the self reflection, this team is well suited for the future. What do you dislike? There is nothing that I strongly dislike. Originally the visuals were a little clunky, but the team took the feedback and ran with it, changing ...

Great customer service and product vision

What do you like best? The customer service and product vision at Lotame is excellent. What do you dislike? Lotame nickels and dimes us a bit much and the audiences sometimes take a long time to populate. What problems are you solving with the product? What benefits have you realized? We use Lotame for digital audience targeting.

I Love Lotame!

What do you like best? I like the flexibility to build audiences and gather insights. I also love the constant push for innovation and new products. Customer service is top notch as well! What do you dislike? Nothing comes to mind. Even minor annoyances with UI and such are often addressed via future updates. The team is constantly very receptive to feedback which is great for custom solutions Recommendations to others considering the product: Do it! Fantastic products and even ...

Lotame

What do you like best? Help publishers , marketers and agencies find new customers. It increases engagement and growth of revenue through audience data. What do you dislike? It's only suitable for computer literate persons who are in New error of technology. Both the company and the customer's must have an access to computer or smart phones to use it. Recommendations to others considering the product: It's innovative and a trusted data solution company for global ...

Investment Return

What do you like best? It is very helpful for our business especially in reaching KPIs of our campaigns and bringing good business to the company What do you dislike? The strict payment terms that it stopped our access before Recommendations to others considering the product: More trainings for better user experience What problems are you solving with the product? What benefits have you realized? Usually we use it if campaigns are not pacing properly. And when we use ...

Complete platform for data control.

What do you like best? Lotame is an ideal tool, to keep track of all types of data, which are acquired when carrying out all kinds of campaigns or studies, aimed at different types of sectors and people, in this way you can create reports, made from a Wide database, detailed, with all kinds of segmentation. What do you dislike? The application can be saturated, when performing high capacity jobs, I do not know if this is due to an exaggerated consumption of equipment resources, where ...

Lots of great features, trouble U/X

What do you like best? Data storage, and accessibility. The ability to take this data and push/port it to DBM or Facebook makes this tool very worthwhile. What do you dislike? Cumbersome interface. Multiple selection is tricky. Recommendations to others considering the product It works well with most marketing channels and recently connected with social networks. This will help greatly with Facebook/Instagram. What business problems are you solving with the product? What benefits have ...

Lots of great features, trouble U/X

What do you like best? Data storage, and accessibility. The ability to take this data and push/port it to DBM or Facebook makes this tool very worthwhile. What do you dislike? Cumbersome interface. Multiple selection is tricky. Recommendations to others considering the product: It works well with most marketing channels and recently connected with social networks. This will help greatly with Facebook/Instagram. What problems are you solving with the product? What benefits ...