Lotame

A DMP that works for our needs!

What do you like best? Lotame has created a very easy to use DMP technology that works for our company, allowing us the ability to target campaigns in a very granular fashion using third party data. Given the fact that our methodology is a little different from most, Lotame has worked with us every step of the way to meet our specifications. What do you dislike? Billing (sorry Maria, LOL!). We do have to reconcile our campaigns to report usage instead of there being an automated ...

Good DMP for 1st party and 3rd party audiences

What do you like best? Lotame has great customer service and they have a robust platform, capable of handling all our needs. What do you dislike? The capabilities of the platform are vast, so it sometimes is difficult to figure out how everything fits together. However, after using the platform for several years, all the different levers are there to give you more control. What problems are you solving with the product? What benefits have you realized? We're creating 1st party ...