Lotame Reviews in April 2025: User Ratings, Pros & Cons

Investment Return

What do you like best? It is very helpful for our business especially in reaching KPIs of our campaigns and bringing good business to the company What do you dislike? The strict payment terms that it stopped our access before Recommendations to others considering the product: More trainings for better user experience What problems are you solving with the product? What benefits have you realized? Usually we use it if campaigns are not pacing properly. And when we use Lotame ...

Great 3rd party partner

What do you like best? There are a lot of diferent segments to use What do you dislike? Complex to pair with other DSPs to buy that data What problems are you solving with the product? What benefits have you realized? Activate audiences mapping direct to our dsp platforms

Outstanding Customer Service and Product

What do you like best? Flexibility of the UI + amazing customer service support What do you dislike? I can't think of anything in specific at the moment. What problems are you solving with the product? What benefits have you realized? Democratizing the segment creation process across our teams

Data made easy

What do you like best? Lotame interface is the most user friendly UI I've seen. Another best part of using Lotame is the sales/tech support I received. It is so satisfying to know, that you can reach out to them at any point of time and they'll help you with the best solution. Kudos to Saurabh and team for such seamless support. Also, the integration process is very easy. Not too much of brainstorming in order to collect data. The rule based data collection also helps to collect data ...

The platform is really user friendly and their analytics are the best we use.

What do you like best? Its user friendly interface and its graphics for analytics is easy to export for sales pitches What do you dislike? There is so many data sources which is great but it would be great for us to have more information on them if it was possible. Maybe sessions with their data partners to learn about their data collection points Recommendations to others considering the product: Brilliant for any analysts What problems are you solving with the product? What ...

Great customer service

What do you like best? My experience with the customer support is always excellent. I get comprehensive responses to all my questions and troubleshooting on a timely manner which in most of the cases resolve any issues I might be facing, technical or conceptual. What do you dislike? I'd like more engagement in terms of support, not necessarily for troubleshooting where support is excellent, but also for applying best practices on specific use cases and campaigns I am running. I'd also ...

Great tool to harness valuable data we collect everyday and to activate this data for advertising

What do you like best? Lotame has helped us greatly to incorporate data driven strategies to make our advertising products so much more impactful. What do you dislike? Pricing is steep for developing markets. Recommendations to others considering the product: Client servicing team is extremely helpful, don't be afraid to reach out if you have any pressing questions related to Lotame. What problems are you solving with the product? What benefits have you realized? We've ...

Lotame will make the best of any structured data

What do you like best? The variety of data segments, and the easy way to use it. The What do you dislike? As a Data analyst, using LOTAME covers all the business needs, there is nothing to dislike about. What problems are you solving with the product? What benefits have you realized? Faster and accurate business decisions based on real analyzed data.

Lotame excels at enabling sales!

What do you like best? The support we get from our partners at Lotame is unparalleled. They've assisted us in training our sales staff as well as kept us up to date on cutting-edge development in the data space. With an ever-changing digital landscape, we wouldn't be able to do what we do without Lotame's partnership and support. They go above and beyond to enable our sales folks with the best data that exists. And the insights they provide have taken our product offering to the next ...

I create audiences within Lotame for local dealerships across Canada based on our AutoTrader website

What do you like best? The UI is very user friendly. Also, the way we can push the audiences to the various platforms, is easy. What do you dislike? It can take a long time to find the behaviors within the audience. What problems are you solving with the product? What benefits have you realized? There is a large discrepancy between our Lotame click and impression trackers compared to the native platforms.