Lotame Reviews in January 2025: User Ratings, Pros & Cons

"Improve Your Marketing By Powering Your Customer Data"

What do you like best about Lotame Spherical Platform? Lotame allows our marketing team to utilize the strength of our customer's data and enhance it to drive a higher ROI for our marketing campaigns. They make activating your data as easy as possible for all of our channels. What do you dislike about Lotame Spherical Platform? Like many data platforms, Lotame is trying to shift with data privacy and 1st party data gaining in criticality. The best part of this challenge is that Lotame has ...

"Lotame, el acompañante perfecto para las estrategias de marketing digital de tu empresa"

What do you like best about Lotame Spherical Platform? Lotame nos acompaña a diario para tener mapeadas nuestras audiencias, estas mismas audiencias nos permiten llegar mejor a nuestros clientes, segmentar de mejor manera y conocer los comportamientos de esas audiencias. What do you dislike about Lotame Spherical Platform? La unión con las agencias de medios con lotame es muchas veces debíl, la agencias no logran integrarse al proceso, muchas veces porque cuentan con sus propias formas de ...

"Fantastic product and service"

What do you like best about Lotame Spherical Platform? I appreciate personalised service offered from day one on our journey to level up our digital offering across our websites. Significant thanks to Alfonso and David. What do you dislike about Lotame Spherical Platform? Nothing. I highly recommend using Lotame Recommendations to others considering Lotame Spherical Platform: You will not regret using this for your business if you are a publisher to monetise your website. What problems is ...

"Lotame is a true partner who works with you for customized solutions to grow together."

What do you like best about Lotame Spherical Platform? Lotame's audience management solution really helps you drill down into analytics enriched with 3rd party data so the data is truly actionable. What do you dislike about Lotame Spherical Platform? The only thing lacking is an ability to perform for advanced Boolean queries on the data in the Analytics report as well as being accessible via API. What problems is Lotame Spherical Platform solving and how is that benefiting you? Lotame's ...

"Very common user of Audiences, Behaviors and all the wonderful insights Lotame provides!"

What do you like best about Lotame Spherical Platform? The ability to capture advanced insights with easy integration (kudos to their fantastic support team!). Their user-friendly UI makes for a very smooth start-to-finish experience. What do you dislike about Lotame Spherical Platform? It would be helpful to disclose when segments were last updated. What problems is Lotame Spherical Platform solving and how is that benefiting you? We are working towards a more unison approach for the ...

"The platform is easy to understand, and there is excellent customer support!"

What do you like best about Lotame Spherical Platform? It's very intuitive, the navigation and options are easy to understand. What do you dislike about Lotame Spherical Platform? Maybe the color palette, it's not that appealing (at least for me). Recommendations to others considering Lotame Spherical Platform: Read the documentation, it's very helpful. What problems is Lotame Spherical Platform solving and how is that benefiting you? Creating audiences for specific clients.

"Lotame is a friendly tool that helps understand consumer behavior and preferences."

What do you like best about Lotame Spherical Platform? Gives media proposals a support based on data analysis. What do you dislike about Lotame Spherical Platform? The time that´s needed to have a significant amount of data, also that for El Salvador the audience is created with scale criteria but the summary displays info from LDX. What problems is Lotame Spherical Platform solving and how is that benefiting you? Lotame is a very useful platform for pitches and media proposals, especially ...

"Excelente!"

What do you like best about Lotame Spherical Platform? Trabajando con Lotame como aliado en mi gestion de Consumer Intelligence para LATAM, encontré una excelente solución apuntando a varias vertientes como; análisis del comportamiento de mis audiencias, perfilar consumidores para marcas y/o productos, optimizar el presupuesto publicitario de modo que cumplir con los KPIs es mucho más sencillo, generar leads de muy buena calidad, etc. What do you dislike about Lotame Spherical ...

"The Data Management platform you should sign with."

What do you like best about Lotame Spherical Platform? Customers are always at the front, we always receive prompt positive answers. Regarding technology, Lotame is a company that has been always leading the market. The managers that have worked with our company have constantly motivated us to learn and to show our work together, which has been showcased in multiple industry events. What do you dislike about Lotame Spherical Platform? There is nothing in particular, and that is why we ...

"Make it amazing!"

What do you like best about Lotame Spherical Platform? Lotame is the most complete, friendly and intuitive platform to capture, identify/ understand and apply data to drive companies in any decision to reach the cliente and also the market in an intelligent way. It is easy! The way the platform shows the audience is simply the best, a dashboard showing the percentage between male and female (gender), degree and some others data. What do you dislike about Lotame Spherical Platform? In fact, ...