Localytics Reviews in January 2025: User Ratings, Pros & Cons

Great platform for mobile marketers

What do you like best? The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push. What do you dislike? Due to the fact that we have over 1000 apps the dashboard is extremely slow to load. What problems are you solving with the product? What benefits have you realized? We are effectively managing to engage and retain app users.

Excellent for marketing teams, needs improvement on Data side

What do you like best? Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard. What do you dislike? Missing data features: raw data export flexibility, API export higher caps, more audience export options. What problems are you solving with the product? What benefits have you realized? Push notfications, behavioral marketing, user-friendly data dashboards, audience export.

Clean, intuitive and helpful platform

What do you like best? How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can manipulate the metric displayed (e.g. cumulative, average, per user or per session, etc). What do you dislike? Sometimes it is not possible to aggregate views across Android and iOS platforms. I have not understood when it possible to do and when it is not. Also that unique user count is by unique devices and not a ...

Reliable analytics and app marketing tool

What do you like best? The ease of defining, sending and looking up events and event attributes What do you dislike? Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame Recommendations to others considering the product: Plan your analytics strategy well before implementing it What problems are you solving with the product? What benefits have you realized? Getting a thorough understanding of our users’ ...

Customer Service is quick and reliable

What do you like best? The set up process is smooth and quick. What do you dislike? A webinar about reporting would be helpful! What problems are you solving with the product? What benefits have you realized? It's great to be able to serve in app messages to customers at various times throughout their journey. If they are in the search function of our app or if they aren't even within the app with a push notification.

Good tool for analytics

What do you like best? Good dashboard to view metrics. Customizeable views as per business needs What do you dislike? Integration issues. It is not as easy to integrate compared to GA and other tools What problems are you solving with the product? What benefits have you realized? Give a good view of the business and helps take effective business decisions

Good tool for analytics

What do you like best? Good dashboard to view metrics. Customizeable views as per business needs What do you dislike? Integration issues. It is not as easy to integrate compared to GA and other tools What business problems are you solving with the product? What benefits have you realized? Give a good view of the business and helps take effective business decisions

Localytics Review

What do you like best? Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc. What do you dislike? The pricing structure is in skilled right for both small and large enterprise customers. The tagging system ...

Localytics, Reviewed

What do you like best? It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well. What do you dislike? The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to ...

Good analytics platform

What do you like best? I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out. What do you dislike? I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying ...