Litmus Reviews in April 2025: User Ratings, Pros & Cons

Must have for Email Marketers

What do you like best? The best parts are the email previews, so you can see what your email looks like in every inbox. This helps you catch errant code and make sure every user has an optimal experience. You can also put emails in the builder tool to easily tweak and recheck code. They also have super helpful blogs/newsletters. What do you dislike? It's not a cheap tool, so the barrier to entry is high. So you need to be running a big/robust program to make it worth it. It can ...

Extremely convenient tool for email testing

What do you like best? Litmus is really good in the sense that it eliminates a lot of manual review of emails and renders emails on how it looks in different devices. A great time saver. Several features available though the most useful is sending the test email to a provided litmus id and validating it real time What do you dislike? I would be really happy if litmus has rendering options for a few more devices . That would make it easier for email template verification ...

Such a helpful tool for email marketers

What do you like best? I used Litmus most heavily for the almost instant previews of my email code in all sorts of combinations of browsers and esps. It was very nice to be able to just paste in your code and make updates to it in their platform and get new previews. What do you dislike? The previews don’t always load, or load as quickly as you’d like them to which can become time consuming. Recommendations to others considering the product: I would! Their team are regular ...

Multi-device/client email testing in one place

What do you like best? Accuracy of email testing previews as well as results available under a single page for multiple devices/clients. We have also been utilizing Litmus Analytics to track the email opens by devices/email clients etc. What do you dislike? ESP integration only available in their enterprise level Recommendations to others considering the product: Must have tool for email marketers What problems are you solving with the product? What benefits have you ...

Easily check how your campaign will look like

What do you like best? In place of sending the email to different emails and check them on different devices and browsers, you just need to check it with Litmus. What do you dislike? They need to have more integrations with other platforms to allow easily check the emails despite the service you want to use to send them. What problems are you solving with the product? What benefits have you realized? We do email look checking before sending them to our users and prospects.

Excellent UI / UX

What do you like best? The ease of use is fantastic. It provides all of the features you need at an amazing price point. What do you dislike? Nothing within their control. I'd like true email heatmapping capabilities, but that's not currently possible regardless of the platform. What problems are you solving with the product? What benefits have you realized? We started using it for email functionality testing. We've realized that we can expand to more advanced email ...

Copy editor proofing litmus pages

What do you like best? Seems helpful to our marketing team; efficient What do you dislike? Kind of bulky, loads slowly, direct links sometimes don't work properly What problems are you solving with the product? What benefits have you realized? Great program to build email and other marketing items

One of email's most powerful tools

These guys are amazing. Maybe their most valuable offering is the reporting on subscriber engagement and mobile performances. Thumbs up!