Litmus Reviews in January 2025: User Ratings, Pros & Cons

Litmus helps me send better emails

What do you like best? What I enjoy most about Litmus is the email tester. I love how it gives you tips to make your email better. example, adding in preview text. What do you dislike? I dislike the depth of stats that they provide with the email embed code. It doesn't show you what people click on, just how many people opened the email and the time they spent on the email What problems are you solving with the product? What benefits have you realized? I send daily emails ...

Litmus is great!

What do you like best? Litmus does what we need... and fast! I've used Litmus for over 5 years, and it's amazing how fast and efficient our email testing has become compared to the way it was 5 years ago. They are clearly improving and optimizing their platform. What do you dislike? I can't think of anything I dislike about the Litmus platform. There are certain parts of the tool that we don't use regularly, but everything has been great that we have used. What problems are you ...

User Friendly!

What do you like best? Super easy to navigate as a learner, easy to switch between learner and admin modes. Quick uploading. Positive responses from students. What do you dislike? While I find Litmus it to be user friendly, could be better options for livestream. What problems are you solving with the product? What benefits have you realized? Creating a globally accessible learning platform for international markets.

Email templates & testing

What do you like best? I think it’s great to send out a simple email for your clients. Templates provided that can make everything cleaner and quicker to create the content your looking for. Amazing for bulk emails and it’s pretty simple to use. What do you dislike? Some of the information is hard to find at first. I’d like that information to be an easy overview to give to my team that demonstrates the additional features. What problems are you solving with the product? What ...

Good email testing tool, but could be less expensive

What do you like best? Litmus does a good job testing emails in various email clients, as well as spam testing, before sending to your list. There are other email testing tools but Litmus feels like a leader in this space, based on our experience. What do you dislike? The cost is a little more than I think it should be, especially at the basic level. What problems are you solving with the product? What benefits have you realized? Litmus helps us create better emails and ...

Litmus really helps!

What do you like best? Litmus makes marketing so much easier. It’s also a great tool to help you learn how to code emails. What do you dislike? The pricing for litmus is pretty high. It is very steep for a non-profit organization. Well worth it but still expensive. What problems are you solving with the product? What benefits have you realized? We have been wanting to find a tool to really push out our program and events to not only the community but people a little farther ...

Great for email marketing and testing

What do you like best? It is great at displaying how the emails will display across multiple formats, mobile vs desktop, safari, chrome, and Firefox etc. It stacks up highly to others of their breed. What do you dislike? It is a bit pricy for smaller companies. What problems are you solving with the product? What benefits have you realized? Creating email blasts to send to clients and our clients' clients.

Great analytical and user friendly software

What do you like best? The email analytics provide you with metrics to see what works and does not and how to improve. The overall help the software provides to prevent you from wasting time on branding or outreach is great. What do you dislike? It will take some time to learn all the features and metrics that analytics provides. Just like any software it can be frustrating to learn something new but overall it becomes seamless and user friendly in no time. Recommendations to ...

Such a helpful tool for email marketers

What do you like best? I used Litmus most heavily for the almost instant previews of my email code in all sorts of combinations of browsers and esps. It was very nice to be able to just paste in your code and make updates to it in their platform and get new previews. What do you dislike? The previews don’t always load, or load as quickly as you’d like them to which can become time consuming. Recommendations to others considering the product: I would! Their team are regular ...

Litmus Review

What do you like best? The best thing I like about it is that It gives you all the email previews you could ask for. It has an editor built out just for developing emails. It is very cost effective. What do you dislike? The interface could be better. And the pricing is a little too expensive for a small company or a start up. What problems are you solving with the product? What benefits have you realized? We don't have a developer in our team. So it's very handy when we can ...