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Litmus

Litmus Reviews in April 2025: User Ratings, Pros & Cons

Transform your emails into attention-grabbing masterpieces.

4.3

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Litmus Reviews & Ratings

4.3

Very Good

Based on 220 ratings & 78 reviews

Rating Distribution

Excellent

(51)

Very Good

(24)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Litmus is a powerful tool that impresses users with its advanced features and user-friendly interface. One of the standout strengths highlighted by users is the exceptional HTML editor, which simplifies email template design and optimization for various email clients, especially Outlook. The platform's ability to preview emails across different clients and track ...Read more

Litmus pros and cons

  • Simplifies the process of creating and optimizing email templates with advanced HTML editing capabilities.

  • Provides a user-friendly interface for easy email previewing and optimization, enhancing the visual aspects of templates.

  • Enables streamlined management and execution of email marketing campaigns, leading to improved results and increased traffic.

  • Offers advanced email analytics and engagement metrics tracking for comprehensive insights not provided by standard marketing automation tools.

  • Pricing options may not fully align with the features utilized, leading to potential higher costs for underutilized functionalities.

  • Some users may find the platform complexity overwhelming initially, especially in managing customizable features and organizational tools.

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Showing 21-30 out of 78

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Andrew D

02/11/20

4 out of 5

Beautiful interface and ingenious tools, though the full experience comes at a steep price.

What do you like best? The analytics that you get when you append your campaign with their tracking tool is invaluable. Also, that inbox tool is amazing, as always, and the html editor is undeniable. What do you dislike? If I want to integrate with Salesforce Marketing Cloud or use Litmus Proof, a tool for internal approvals/edits, it's over $1,000 per month. Not every company wants to spring for that, which makes taking full advantage of Litmus a bit of a hassle. My recommendation ...

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SK

Savannah K

12/11/19

5 out of 5

Industry Leader in All Things Email

What do you like best? Litmus isn't just a fantastic tool for making sure your email code will render the way you want it too, they are leading the email industry in trends, information, tips, data, etc. I often refer to data Litmus has collected and shared to support my statements about email best practice and trends. What do you dislike? Be mindful when you select your plan that number of tests is not counted as how many times you hit the "retest" button, it's how many windows ...

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RF

Ryan F

11/21/19

5 out of 5

Must-have software for any #emailgeek

What do you like best? Litmus is great in provide fast renderings of our email campaigns, which helps us quickly solve rendering issues with specific email clients. What do you dislike? The analytics are great, but it would be awesome if we were able to combine and download analytics data in one file. What problems are you solving with the product? What benefits have you realized? Litmus helps me ensure that our campaigns render as good as possible in the email clients that ...

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UI

User in Marketing and Advertising

11/21/19

5 out of 5

Great email preview platform

What do you like best? Litmus makes it very easy to see how my emails are going to appear in the inbox of various providers. If i had to pick, i would say the best use i have is identifying responsive issues and the monster that is outlook. What do you dislike? I wish there was a real time html editing ability vs having to edit and save to view the update. Not too much of a bother however. Recommendations to others considering the product: Just to it! I've been a user for ...

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UI

User in Marketing and Advertising

11/21/19

4 out of 5

Litmus Review

What do you like best? Litmus is great for checking rendering issues on Multiple ESP's and platforms. What do you dislike? The only downside to litmus that I can think of is that, as it captures just a screenshot of the email when opened, you can not do things such as allowing images on Offfice Outlook etc. What problems are you solving with the product? What benefits have you realized? We check that all emails are rendering as expected.

AJ

Angela J

11/20/19

5 out of 5

Awesome tool

What do you like best? Being able to so easily view a mailing in so many different clients. It's helpful to see a little snapshot of a bunch of renders at a glance and then to also be able to zoom in and see the render up close. The interface is very user friendly. I like the ability to be able to select which clients I want to view. I like that the process to test a mailing is so simple; simply just send the email to a specific address. What do you dislike? Sometimes I have ...

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UI

User in Financial Services

11/20/19

5 out of 5

The Most Comprehensive Email Tool Out There!!!

What do you like best? The number of email clients available is awesome. Plus, Litmus is great about constantly updating the tool and keeping on top of new features. What do you dislike? Keeping templates and tracking organized is a constant effort. I wish there was a built in process to force you to organize better. What problems are you solving with the product? What benefits have you realized? Email rendering, tracking, faster template development. I'm able to code and ...

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DG

Dóra G

11/20/19

5 out of 5

Litmus review

What do you like best? I like the previews the most in Litmus. What do you dislike? I'm not quite satisfied with the user interface. Recommendations to others considering the product: Great tool, it's the most important to evaluate email deliverability and testing before every send. What problems are you solving with the product? What benefits have you realized? Looking at email previews most of the time. I solve issues for rendering on multiple clients and date ...

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NT

Napoleon T

11/20/19

5 out of 5

Fairly reliable email QA must have

What do you like best? I like that Litmus saves me a lot of rendering headaches so I can focus more on our automation platform. It's a reliable platform to ensure that your email is read by your intended audience. My job requires me to be very concise and accurate with email builds. Making a slight mistake would cause a fire drill in my organization. What do you dislike? Only if Litmus builder is as easy as drag-drop with source editing it's almost perfect for every marketing ...

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TH

Ted H

11/20/19

4.5 out of 5

Staying organized with Litmus

What do you like best? We came on board right as Litmus changed site design into a sleeker, more efficient email processing client. The new layout and organization of options is far more helpful to our workflow and has upped our productivity two-fold. I love that you are able to customize Tasks on the Summary page and insert points that are relevant to how your company creates and delivers emails. The customization of the Summary page really helps when more eyes are looking at your ...

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