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Litmus

Litmus Reviews in April 2025: User Ratings, Pros & Cons

Transform your emails into attention-grabbing masterpieces.

4.3

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Litmus Reviews & Ratings

4.3

Very Good

Based on 220 ratings & 78 reviews

Rating Distribution

Excellent

(51)

Very Good

(24)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review generated by AI

Litmus is a powerful tool that impresses users with its advanced features and user-friendly interface. One of the standout strengths highlighted by users is the exceptional HTML editor, which simplifies email template design and optimization for various email clients, especially Outlook. The platform's ability to preview emails across different clients and track ...Read more

Litmus pros and cons

  • Simplifies the process of creating and optimizing email templates with advanced HTML editing capabilities.

  • Provides a user-friendly interface for easy email previewing and optimization, enhancing the visual aspects of templates.

  • Enables streamlined management and execution of email marketing campaigns, leading to improved results and increased traffic.

  • Offers advanced email analytics and engagement metrics tracking for comprehensive insights not provided by standard marketing automation tools.

  • Pricing options may not fully align with the features utilized, leading to potential higher costs for underutilized functionalities.

  • Some users may find the platform complexity overwhelming initially, especially in managing customizable features and organizational tools.

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Showing 11-20 out of 78

UI

User in Construction

02/27/20

5 out of 5

Best Email Testing Tool by far

What do you like best? Creating multiple versions of emails easily and then testing them while I create more! It allows me to test the emails and know they work before my team will test them themselves. The interface is super user friendly. I like the functionality to be able to select which email clients I want to view What do you dislike? No sorting option to organise my tests by date or name What problems are you solving with the product? What benefits have you realized? ...

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AI

Administrator in Automotive

02/27/20

4.5 out of 5

Such a great tool to render emails in different clients.

What do you like best? ESP rendering, proofing, and sharing email previews. What do you dislike? Sync sometimes will lag when sending a direct test to the Litmus proof. What problems are you solving with the product? What benefits have you realized? Making sure our emails render correctly across multiple platforms, and easy to receive feedback or notes to make updates with.

RS

Ryan S

02/17/20

5 out of 5

A Great Email Tool

What do you like best? Being able to see how an email will render across various platforms and all the analytics that are available. I love how many different platforms you can view your email on (both new and old) to make sure everything is coming across as it should. What do you dislike? Not having our ESP listed in the available options for analytics. As a result, our tracking data is often incomplete or some stats aren't available. What problems are you solving with the ...

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AI

Administrator in Publishing

02/11/20

5 out of 5

Easy to use & super insightful

What do you like best? Analytics reporting is super detailed & provides fantastic insights into how & where your blasts are reaching people. The platform rendering shows how well your blasts are being design & translating to different OS. What do you dislike? TBH, for our purposes it works well for what we do. What problems are you solving with the product? What benefits have you realized? Litmus was super helpful in moving our blasts to cater to mobile devices. Our designs ...

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SG

Sally G

02/11/20

5 out of 5

Industry leader in email compatibility and community involvement

What do you like best? The app itself is a user-friendly tool to help manage your email testing processes, with all the major email browsers available for testing. The new version is much more cohesive, fully integrating the build, proofing, and testing processes. The implementation of email templates is very flexible, and integration with all major email systems is a godsend. the functionality that allows you to resend an email for a follow-up test is very simple, and it's great that ...

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MK

Michael K

02/11/20

5 out of 5

A must have for email marketers

What do you like best? Seeing your email rendered in a huge set of clients. I tested thew spam feature too, but couldn't get the budget. What do you dislike? I wish there were Grammarly-like tools to spell/grammar check. Recommendations to others considering the product: It's a must-have tool. What problems are you solving with the product? What benefits have you realized? We had emails that were not rendering on various mobile devices well. We fixed this issue and ...

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JP

Josh P

02/11/20

5 out of 5

Litmus is my friend.

What do you like best? Litmus, at every angle and opportunity has felt to me like interacting with a good friend or colleague with whom you have unprecedented rapport. What do you dislike? Surprisingly nothing. I whine alot about business practices and how people have forgotten the nature of win-win business models. Litmus is in it to win it though, not just extract whatever they can from you. They are focused on delivering the highest quality UX and developing their relationship ...

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DM

Doug M

02/11/20

5 out of 5

The Premiere Email Design and Testing Platform

What do you like best? Reliable rendering across platforms and devices. I can be sure of what will be sent. What do you dislike? The loss of of some features I relied on. Like being able to more quickly, switch between emails within a folder. Recommendations to others considering the product: Despite some flaws, you won't find a better solution. What problems are you solving with the product? What benefits have you realized? Progressive enhancement and finding ...

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AK

Ashley K

02/11/20

4.5 out of 5

Litmus is Essential for Email Teams

What do you like best? I use the builder feature almost every day, but I love Proof! It's excellent for team and client communication. What do you dislike? There are some weird inconsistencies with naming documents, but overall, I am incredibly impressed by the product. Recommendations to others considering the product: Take advantage of great tools like Proof and more! What problems are you solving with the product? What benefits have you realized? We are using ...

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TP

Tom P

02/11/20

4 out of 5

Platform is great

What do you like best? Rendering tests are very good and provide insight we need. What do you dislike? Support is less than helpful in most cases and won't help with rendering at all. What problems are you solving with the product? What benefits have you realized? Rendering and refining our process to make it as efficient as possible.