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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in April 2025: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Starts from $45/Month, also offers free forever plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Expert's Review

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 81-90 out of 704

CM

Constance M

02/21/23

5 out of 5

"Happy we made the switch!"

What do you like best about Klaviyo? Klaviyo makes the most of a company's efforts. I especially like toggling between mobile and desktop to ensure emails look their best.

KD

Katherine D

02/21/23

5 out of 5

"In depth-analytics make this platform top-tier"

What do you like best about Klaviyo? Analytics and reporting, ease of editing, and we very specifically like the feature to suggest products to our customers based on behavior.

BH

Brady H

02/21/23

5 out of 5

"A power house of customer communication"

What do you like best about Klaviyo? The versatility! We've been enjoying the data rich analytics and easy email builder for automations and scheduled campaigns. It's much smarter than constant contact.

TC

Tyler C

02/21/23

5 out of 5

"Great platform!"

What do you like best about Klaviyo? Highly customizable and user-friendly. It streamlines the process of email marketing really well. Integration with Shopify is excellent.

AU

Anonymous User

02/21/23

5 out of 5

"Easy to use with complex capabilities"

What do you like best about Klaviyo? Klavioy is a great tool that is intuitive, with a ton of resources to get you started. The Klaviyo academy is a great way to get started, and the customer service is very helpful. Anytime my team has a new strategy or idea we want to test, we get useful insights from the Klaviyo team and resources.

RC

Ray C

02/21/23

5 out of 5

"Great ESP"

What do you like best about Klaviyo? one of the best ESP. Great automation and easy platform.

TW

Taylor W

02/21/23

5 out of 5

"Easy To Use & Cost Effective ESP"

What do you like best about Klaviyo? Klaviyo has an easy-to-use interface and is a very cost-effective ESP compared to other pricing solutions. What do you dislike about Klaviyo?

LC

Lori C

02/21/23

5 out of 5

"A fully integrated app with Shopify expanding our audience and revenue!"

What do you like best about Klaviyo? Klaviyo is not just an email platform. It's a full marketing app that allows customer targeting in thoughtful ways to make their experience the best it can be.

PH

paul h

02/21/23

5 out of 5

"Great CRM Experience"

What do you like best about Klaviyo? I will be honest, we've moved onto Braze but for the years I used Klaviyo, I think it was great. The automated flows, ease of use, segmentation and data ingestion was great.

AC

Analise C

02/21/23

5 out of 5

"Obsessed with Klaviyo."

What do you like best about Klaviyo? I have used Klaviyo for the past few years at different companies in different categories. It is super intuitive and is filled with data and information to get you making the right choices when it comes to lifecycle marketing.