Klaviyo Reviews in April 2025: User Ratings, Pros & Cons

Its so easy to use

What do you like best? Integration is easy; Klaviyo just integrates with Shopify and other apps without any problems or issues. The email templates are easy to use, look great and are converting well for us. Open rates are better than our previous platform. What do you dislike? You can't embed video in emails, only GIFs which click through to the video. Not sure whether this impacts on open rates and conversions; we can't AB test because we can't use video! Recommendations to ...

Superior Product and continues to get better!

What do you like best? Intuitive design leads you through create email automated flows in a fun and simple way! I love seeing so much information about customer behavior in their profile. Klaviyo continues to release new features and i'm really excited to use the best-deliverability-predictor tool. What do you dislike? They are very strict on hard bounce rates, unsubscribe rates, and spam complaint rates (I refer to this as Klaviyo jail, ha ha). So, be very sure your lists are ...

Great software

What do you like best? It is very flexible and does everything we need it to do. There is no question that the features set you will require will be part of it. What do you dislike? Not much to be honest. The only thing is that they don't work on your Shopify store directly but they will always guide you on how things need to be done. Recommendations to others considering the product: Use all the features that they provide What problems are you solving with the product? ...

Hands down the best marketing tool your online business will use.

What do you like best? I love the automation that Klayvio offers. Our automatic flows make us money without us having to do anything at all. If we didn't even send a single email blast, the flows alone pay for its self. I also love the ease of setting up audiences for campaigns. What do you dislike? I don't have any major qualms to bring up, but I guess the only thing would be that we have to pay for a lot of our audience that we don't use. It's rare that we blast out to as many ...

Great email provider for e-commerce

What do you like best? Really easy set up and integration with my e-commerce store. The flows are easy to use and lots of customization is available. What do you dislike? Is a bit pricy particularly as your list grows. Recommendations to others considering the product: If you are an e-commerce store I highly recommend it. What problems are you solving with the product? What benefits have you realized? Klaviyo has increased my conversion rate thanks to the easy ...

Excellent platform

What do you like best? Great integration with our online store. Quality insights. What do you dislike? The editor is sometimes quite clunky, particularly when it comes to font and spacing. What problems are you solving with the product? What benefits have you realized? Better understanding of customer behaviour.

Fantastic service with great support

What do you like best? Integrates easily with our online and into POS. The user interface is straightforward and easy to use. What do you dislike? Nothing. But I hope it ads SMS services. Recommendations to others considering the product: Klaviyo is great. Just get it. What problems are you solving with the product? What benefits have you realized? More dynamic emails and better-controlled flows. We have noticed an increase in email revenue.

Klaviyo? YES, Absolutely!

What do you like best? How easy it is to customize email templates to match my brand. No coding necessary so I can jump right in and start customizing campaigns and keep a good workflow. Great tutorials with step by step instruction. What do you dislike? Templates could fill the whole page. The photo library could have different folders to better organize the photos. THis would save time when choosing a specific photo for a campaign. I haven't found any yet. Whenever I ...

Amazing Email Automation System!

What do you like best? I have tried so many programs over the years and found that Klaviyo meets my expectations every time. It's so easy to use and always reliable! I also find that its the only program that I feel the most comfortable referring friends and colleagues to use. What do you dislike? There isn't much to dislike about this program. Maybe one suggestion would develop an app for mac and create a dark mode version. What problems are you solving with the product? What ...

Saves me time and makes money!

What do you like best? It's such an easy way to automate everything to do with emails and customer contact. The suggested email flows they have improve my business drastically. What do you dislike? This is a very hard question, there's actually not much to dislike. For an early e-commerce business, it saves an amazing amount of time and contributes to revenue. What problems are you solving with the product? What benefits have you realized? Analyics, email and tracking of ...