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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in April 2025: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Starts from $45/Month, also offers free forever plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Expert's Review generated by AI

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 61-70 out of 704

WB

Will B

04/18/23

5 out of 5

"A great solution for Shopify stores!"

What do you like best about Klaviyo? One of my favorite things about Klaviyo is just how easy it is to use. They have done a great job making it user friendly and at the same time it has many powerful features. I love using it for abandoned cart follow ups.

WB

Will B

04/18/23

5 out of 5

"A great solution for Shopify stores!"

What do you like best about Klaviyo? One of my favorite things about Klaviyo is just how easy it is to use. They have done a great job making it user friendly and at the same time it has many powerful features. I love using it for abandoned cart follow ups.

CB

Chad B

04/04/23

5 out of 5

"Simply the best ESP out there"

What do you like best about Klaviyo? Ease of use, integrations, and great data/analytics. Klaviyo is the best tool I've used for email (and I've used just about every ESP available). In addition to the features, customer support is top-notch.

CB

Chad B

04/04/23

5 out of 5

"Simply the best ESP out there"

What do you like best about Klaviyo? Ease of use, integrations, and great data/analytics. Klaviyo is the best tool I've used for email (and I've used just about every ESP available). In addition to the features, customer support is top-notch.

AU

Anonymous User

04/04/23

5 out of 5

"Klaviyo's platform is extremely robust and at the same time easy to navigate"

What do you like best about Klaviyo? The flows are extremely robust and fleshed out. There are so many wonderful filter options What do you dislike about Klaviyo?

AU

Anonymous User

04/04/23

5 out of 5

"Klaviyo's platform is extremely robust and at the same time easy to navigate"

What do you like best about Klaviyo? The flows are extremely robust and fleshed out. There are so many wonderful filter options What do you dislike about Klaviyo?

LA

Louise Autréau

04/03/23

5 out of 5

Great !

Great tool, which allows you to optimize your business easily. A very personalized step-by-step follow-up allowed us to take control of this complete and easy-to-use tool. Quick results. Very efficient support that answered all our questions in record time, we recommend to all types of businesses! We also had a lovely time from beginning to end with Toby, Sophie and Marius who were all amazing. Thank you!

LA

Louise Autréau

04/03/23

5 out of 5

Great !

Great tool, which allows you to optimize your business easily. A very personalized step-by-step follow-up allowed us to take control of this complete and easy-to-use tool. Quick results. Very efficient support that answered all our questions in record time, we recommend to all types of businesses! We also had a lovely time from beginning to end with Toby, Sophie and Marius who were all amazing. Thank you!

AU

Anonymous User

03/31/23

5 out of 5

"Executing my email marketing campaigns, all in one software"

What do you like best about Klaviyo? Klaviyo keeps all email and SMS campaigns organized, making it a user-friendly software to use and train others on. Reporting is a breeze through their analytics dashboard! Not to mention their support team is responsive in a timely manner and always offers solutions.

AU

Anonymous User

03/31/23

5 out of 5

"Executing my email marketing campaigns, all in one software"

What do you like best about Klaviyo? Klaviyo keeps all email and SMS campaigns organized, making it a user-friendly software to use and train others on. Reporting is a breeze through their analytics dashboard! Not to mention their support team is responsive in a timely manner and always offers solutions.