Klaviyo Reviews in April 2025: User Ratings, Pros & Cons

Klaviyo was a game changer for us

What do you like best? Klaviyo gave us the ability to run the email program of our dreams built around campaigns and workflows. We can tailor our message to the right group of customers. We can run A/B tests. It has enhanced our relationship with our customers and brought in extra revenues. We could not operate our business without Klaviyo. What do you dislike? It is a powerful program, but easy to learn and ramp up. We have no complaints. What problems are you solving with the ...

Klavijo for small businesses

What do you like best? I like how it's an instant plug in to our shopify and how Klavijo automatically updates with our Shopify customers info. What do you dislike? It's not as user friendly as I would like - I'm a designer and I think it could be programmed better - but that's just preference! It gets the job done. Needs more font options too. What problems are you solving with the product? What benefits have you realized? Mass emailing - we didn't have it before! And ...

Exceeds expectations

I spent 36 years building custom business software across more than a dozen industries. My "bar" is pretty high when it comes to usability. The team at Klaviyo easily meets and surpasses my expectations. The features are easy to find and operate the way you expect them to. The inside joke in the software industry is that "if you have to refer to the User Manual, it's not designed right." This team gets it. I moved from another well-known product to Klaviyo in less than one day. No support ...

Great experience and assistance

What do you like best? Though my on-boarding specialist was fantastic, the resources available via online webinars, guides, videos, and the blog were even better. I've worked with other constant contact, mailchimp, and other programs and Klaviyo was far and away better in this regard. What do you dislike? There's nothing I personally dislike, however I'd suggest you have a reasonable level of comfort with software and technology, and preferably at least a beginner level ...

Super Easy To Use and Really Intuitive!

What do you like best? Klaviyo makes it really easy to understand what's going on with my integrated Shopify store and is really useful due to all the pre-written email campaigns. What do you dislike? The only gripe I have so far is the relatively high cost when compared to the other 3 platforms I have used in the past. Recommendations to others considering the product: Just do it! What problems are you solving with the product? What benefits have you realized? ...

Absolutely Necessary! Best Email Marketing Tool. PERIOD

What do you like best? The ability to set up flows & do thing automatically is simply second to none. There is no one as good. I tried everything else. This one is the best. If you want to be a successful ecommerce owner you need Klaviyo. What do you dislike? I can't think of anything I dislike at all. Recommendations to others considering the product: It is a no brainer. If you want to do email well, you use Klaviyo. Simple as that. What problems are you solving with ...

Best Email system for E-Commerce Shopify Store owners

What do you like best? The Klaviyo integration is so tight - you will think it is part of shopify but on steriods What do you dislike? Klaviyo is best suited with a shopify store - would like to use this on all my sites. Even the non E-Commerce sites. What problems are you solving with the product? What benefits have you realized? Connectivity with Shopify and how we can monetize the activities to grow our business from each customer interaction.

Best Email Automation for Sales!

What do you like best? I've used other email marketing crms and unlike Klaviyo they don't have an user friendly interface. I love how easy it is to jump into Klaviyo and get started out the box. The emails look great and are very easy to build. They've thought of a lot of functionality that leads to sales. Their browse abandonment automation is amazing! The ability to easily segment customers is what I believe differentiates them the most from other CRMS. When I started email, was barely ...

Perfect software to improve and deepen the automation of e-commerce.

What do you like best? What I love about Klaviyo's ability to improve and deepen e-commerce automation, with useful and optimized features for my company. I love the integration with Shopify, this software takes information of my customer's activity in my online store and sends them advertising emails about the content that my customer has interacted in my online store, these emails are very selective intelligent when selecting destination and advertising. I also like the integration ...

The Highest Performing Email System

What do you like best? Klaviyo allows us to initiate real conversations with customers and prospects, based on what they're actually doing. People actually want to hear from us now that Klaviyo has given us the ability to personalise messages. What do you dislike? There is very little I dislike about Klaviyo. If pressed for an answer, the only thing I could say is that I do need to doublecheck my logic when it comes to automated flows. But that comes down to the human, not the ...