Klaviyo Reviews in April 2025: User Ratings, Pros & Cons

Amazing Flows

What do you like best? What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented What do you dislike? Everything it is really cool. I came with the idea that some things could have been not that good but Ive been surprise. I like the atmosphere, the

Great Experience

What do you like best? I like the simplicity of use of Klaviyo and the campaigns customizing and structure. What do you dislike? The pricing is a bit high for new stores Recommendations to others considering the product: Create and schedule campaigns for the whole month in advance What problems are you solving with the product? What benefits have you realized? A simple way to create an email list for your store. Easy to send campaigns and emails. I wish there a ...

Good email marketing platform for e commerce

What do you like best? The ease with wgich you can create email templates and modify the existing ones. Create workflows and see the performance. Its all handy and quick. What do you dislike? Dynamic properties cannot be used in email templates for specific needs Recommendations to others considering the product: Good pick for small companies for automating marketing What problems are you solving with the product? What benefits have you realized? Us8ng klaviyo for ...

Klaviyo has an activity panel where we can order our campaigns

What do you like best? Klaviyo likes us very much because of the power with which he increases our presence on the internet, opening up great access to well-known sites, as in the case of Facebook. We like that it can be integrated into the index exchange platform, and also work with MSN and outbrain. Klaviyo brings integrated many functions to customize the retargeting on mobile devices, and to be able to track the conversion of our traffic on the web. What do you dislike? The ...

Great software to manage my email marketing campaigns.

What do you like best? I love Klaviyo, this is an excellent software to manage my email marketing campaigns, this platform offers me many professional templates to increase the interactions of my emails. I also like that it is an easy to use software, I can create email marketing campaigns using the actions that my users perform on my website. I love that I can design sequence diagrams, so it is much easier to design email marketing campaigns, it is more visual and has better results. ...

If you run an E-commerce Store on Shopify don't look anywhere else

What do you like best? We used mailchimp and drip before migrating to Klaviyo. Klaviyo integrates seamlessly with Shopify and has some pretty powerful draft flows you can start using right out of the box. They also have predictive ai tools that is pretty amazing (turns on after 6 months of us as needs to collect data). Oh and you can sync your dynamic lists (based on shop behavioud) with FB ads -yes that's worth a million bucks right there! Klaviyo's integration with Shopify is so strong ...

Easy for even inexperienced users to build email, but could provide better analytics

What do you like best? WYSIWYG functionality (drag and drop), incredibly easy for marketing professionals to learn to use with little ramp-up time, option to build in UTM links throughout a campaign so I don't have to individually update all the links within an email, easy to clone/duplicate existing templates, multiple prompts to double-check your work before sending to prevent errors What do you dislike? Analytics are nowhere near as good as they could be - I have to go into each ...

Pretty useful analytics and customer retention system.

What do you like best? The analytics of users visiting different products on our website and tracking the orders of users. What do you dislike? The segmenting features could be a bit more expanded, with wildcards for different string-values etc. What problems are you solving with the product? What benefits have you realized? We are using Klaviyo mainly for marketing and newsletter purposes.

Great for Price, Advanced Automation but Unreliable analytics

What do you like best? Ability to create dynamic segments and flows What do you dislike? Unreliable analytics. They never line up with Google Analytics. Klaviyo needs to work to have a more solid integration with Google Analytics. They also don't have a reliable chat support. Recommendations to others considering the product: Great for the price, but with the savings you sacrifice solid customer support and reliable analytics What problems are you solving with the ...

Blown Away

What do you like best? The simplicity of the system and its ability to track performance. The pitch was 30mins long but within about 5 mins we already knew we wanted to use this system for our email. We love the ease of using an A/B test and how easy it is to set up flows. Excellent product. What do you dislike? The only area it could work on is the design area which is a bit clunky and limited. The templates are ok but the ability to customise feels a little limited. ...