Klaviyo Reviews in May 2025: User Ratings, Pros & Cons

We have only been using Klaviyo for a…

We have only been using Klaviyo for a short period of time but in that short space its clearly obvious that this marketing software can be a gamechanger for a lot of small business, especially if you have full integration from your ecommerce website into Klaviyo. Segmenting customers automatically into groups based on product categories is simple allowing you to send custom messages to certain groups of people (not actually done this yet though) but just by looking at the power it offers ...

"Klaviyo by far is our strongest marketing tool. Generating over 40% of our revenue through e-mail."

What do you like best about Klaviyo? I've used many platforms before for e-mail marketing. Klaviyo has a great interface that is easy to use for everyone on the team, experienced or not. Klaviyo continues to innovate its product in the right direction. It is rare to use a platform that comes out with updates that are relevant to their customers. This means they really take the time to research and learn how to improve their product.

Brilliant platform for Marketing

I have had a fantastic experience using Klaviyo for our email marketing campaigns. The platform is user-friendly and has an intuitive drag-and-drop editor that makes it easy to create visually appealing emails. The segmentation and personalisation features are top-notch and have helped us increase our open and click-through rates. Additionally, the customer support team at Klaviyo is second to none. They have quickly responded to any questions or issues and provided helpful ...

A fantastic onboarding experience

A fantastic onboarding experience with Sophie & Marius. We had a very tight timeline to get everything live and during peak season so added pressure. They were both incredibly helpful in prioritising and supporting Truly through the process. Since launching we have had nothing but success with the platform and would recommend it to anyone.

"It was a fantastic experience using this platform"

What do you like best about Klaviyo? I like the interface of the klaviyo platform What do you dislike about Klaviyo?

"Klaviyo has been a critical part our our business growth and stabilizing our baseline business"

What do you like best about Klaviyo? We are one of the hundreds of health/ sexual wellness companies whose ads are blacklisted or banned- thus, the performance or cost of acquiring a customer on paid ads continuously changes, building our baseline and returning customer business through klaviyo has helped us stabilize and grow.

"Best-in-Class Email and SMS solution for ecommerce"

What do you like best about Klaviyo? They allow you to run your email and SMS in one place, which makes strategy across those two channels so much more cohesive. Not to mention the ability to segment customers to ensure you can personalize messaging based on specific interests, purchase history, etc.

"I straight up don't want to work out of any other ESP for ecommerce."

What do you like best about Klaviyo? Klaviyo has everything an ecommerce business owner needs to drive more revenue with email. The segmentation is powerful, the analytics are in-depth, the email creation process is very user-friendly, the support is second to none, the integrations are robust, and way more.

"Easily one of the best all-in-one customer platforms out there!"

What do you like best about Klaviyo? Klaviyo has immensely useful and impactful business insights between their analytics dashboard, benchmarking tools, and ability to break down attribution. When you're managing a multitude of customer information from varying sources of zero-party to third-party data, Klaviyo helps you break it down and use it in a meaningful way—without a data scientist behind the keyboard. On top of their analytics, it's incredibly user-friendly from a UI and navigation ...

"Flexible and Fast"

What do you like best about Klaviyo? Klaviyo is really fast to get up and running and the integrations are rock-solid dependable. What do you dislike about Klaviyo?