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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in April 2025: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Starts from $45/Month, also offers free forever plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Expert's Review

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 91-100 out of 704

TW

Taylor W

02/21/23

5 out of 5

"Easy To Use & Cost Effective ESP"

What do you like best about Klaviyo? Klaviyo has an easy-to-use interface and is a very cost-effective ESP compared to other pricing solutions. What do you dislike about Klaviyo?

RM

Raj M

02/21/23

5 out of 5

"Excellent Emailer SAAS software."

What do you like best about Klaviyo? Segmentation, the tracking ability and also the flows. What do you dislike about Klaviyo?

KD

Katherine D

02/21/23

5 out of 5

"In depth-analytics make this platform top-tier"

What do you like best about Klaviyo? Analytics and reporting, ease of editing, and we very specifically like the feature to suggest products to our customers based on behavior.

CE

Christen E

02/21/23

5 out of 5

"Easy and Intuitive, Great Customer Support"

What do you like best about Klaviyo? In my old role, I was accustomed to a competitor's system. Klaviyo was an easy transition, with more capability. Very pleased.

RC

Ray C

02/21/23

5 out of 5

"Great ESP"

What do you like best about Klaviyo? one of the best ESP. Great automation and easy platform.

AC

Analise C

02/21/23

5 out of 5

"Obsessed with Klaviyo."

What do you like best about Klaviyo? I have used Klaviyo for the past few years at different companies in different categories. It is super intuitive and is filled with data and information to get you making the right choices when it comes to lifecycle marketing.

LC

Lori C

02/21/23

5 out of 5

"A fully integrated app with Shopify expanding our audience and revenue!"

What do you like best about Klaviyo? Klaviyo is not just an email platform. It's a full marketing app that allows customer targeting in thoughtful ways to make their experience the best it can be.

CS

Caelin S

02/21/23

5 out of 5

"Love Klaviyo, would never go back to anything else."

What do you like best about Klaviyo? Very easy interface, straightforward segmentations and flows. What do you dislike about Klaviyo?

JA

Joseph Andrei M

02/09/23

5 out of 5

"Best marketing automation platform!"

What do you like best about Klaviyo? I like how I can see the performance of all my campaigns and monitor who reads it What do you dislike about Klaviyo?

A

Alexandra

01/30/23

5 out of 5

Beyond happy and excited!

It was a really pleasant and efficient onboarding process thanks to Anna’s superb support. She was very detailed when it came to explaining to us about deliverability, how to maximize the Klaviyo platform, and more. She was also very responsive and accessible for our team whenever we had questions or clarifications. I could always count on her for her advice and we will definitely miss working with her! Despite our team having very unique needs and targets, she was quick to adapt and help ...

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