Kameleoon Reviews in April 2025: User Ratings, Pros & Cons

Thanks to Kameleoon, we can deploy tests and personalizations.

What do you like best? We have tailored support from the Kameleoon team! The responsiveness of the team in the deployment of projects has always been a key differentiator for us. Kameleoon’s strength is also that it is clearly a single collaborative tool that allows us to manage both A/B tests and much more elaborate personalization campaigns thanks to its depth of features. This allows us to accelerate in-house decision making and implementation. What do you dislike? We ...

Leading solution to personalize and experiment

What do you like best? - Thanks to Kameleoon we are able to identify strategic segments and provide them the best experience. - The consulting team help us and provide us recommandations to optimize customer's experience. - Kameleoon can be interfaced with data analysis tools such as Google Analytics, Salesforce, or even Hotjar. - And last but nos least, this is an intuitive and user-friendly platform. What do you dislike? Nothing so far. Kameleoon is a user-friendly and ...

Cool tool - highly recommended to support with A/B testing

What do you like best? We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc. Our roadmap is mainly nourished by our French team but we also get campaign ideas from our European headquarters (TME). What do you dislike? I am missing a campaign dashboard as well as dislike the Loading performance. What problems are you solving with the product? What benefits have you realized? We use Kameleoon for UX ...

Powerful and easy-to-use tool for both AB testing and personalisation

What do you like best? - Easy to set up - Easy to use - Detailed monitoring of performances - Powerful AI feature What do you dislike? You often need the help of a developer to set up advanced use-cases What problems are you solving with the product? What benefits have you realized? - Perfect tool for conversation rate optimization in general - Offers the ability to pilot 1:1 personalization strategy in an easy way with impactful results

Trusted solution to run experiences on Belambra

What do you like best? We have a dedicated team that helps us with the development of our testing & personalization roadmap. The consulting team always tries to show the relevance of the tests we want to carry out with a roiste vision. Our day to day consulting teamwork allows us to run ABT and Personalization tests serenely. 
 We can personalize the experience thanks to a complete segment builder. With more than 50 segmentation criteria, we are able to launch very specific ...

Easy to use on site optimization tool

What do you like best? Kameleoon is our partner not only for A/B testing, but personalization and AI also, which makes it very convenient for us because we can manage all our campaigns in one, centralized platform. Our Kameleoon team is also very dedicated to us. We have weekly meetings to review our project roadmap and the results of our ongoing campaigns. Kameleoon’s team is very supportive and ambitious for every project. The responsiveness of the teams is also very helpful and ...

Intuitive and detailled platform for A/B Testing and Personalization

What do you like best? - Easy to use platform, with an intuitive interface and accessible features - Easy creation of A/B Tests with a clear configuration interface, and clear QA methodology - 2 distinct paths to create either A/B Tests or Personalization, with adequate features, configuration methods, targeting conditions and triggers - Artificial Intelligence feature engine for User Scoring - Extremely detailled monitoring of performances, with data visualization of every KPI, ...

Technically robust and flexible

What do you like best? The things I liked the most when using Kameleoon is the robustness of the solution and the flexibility of the API. The other thing I liked is the fact that the interface is uncluttered and accessible to non-technical users while having most of the features most organizations would need. The personalization and a/b testing editor worked well and it was also very easy to preview each experiment before launching it. What do you dislike? I think it would be great ...

A platform that meets all of our needs on A/B-testing and onsite personalisation

What do you like best? We have a strong, trusting relationship with the Kameleoon team. They are always extremely responsive and support us on a daily basis on technical and operational aspects, as well as to help us draw informed conclusions out of experiences, and to feed our roadmap with value-added projects. We even have input into their product roadmap, which they build in concert with their key clients’ needs. The platform is also tailored to our needs, both for A/B testing and ...

Intuitive AB testing and Web Personalisation platform

What do you like best? - All-in Conversion Rate Optimization platform - Strong product: super user-friendly visual editor, powerful audience targeting engine / ability to build precise targeting segments, accurate simulation mode to QA your marketing campaigns before launch, consistent dashboard for analytics and reporting - Powerful open ecosystem: ability to connect all your digital assets (analytic solution, DMP...) - Great UX & intuitive usage - Customer centric approach: ...