Iterable Reviews in April 2025: User Ratings, Pros & Cons

"Easy-to-use & powerful ESP"

What do you like best about Iterable? I've been in email marketing for 12 years and Iterable is one of the most marketing-friendly ESPs I've used while still boasting a ton of capabilities to create dynamic campaigns. We have a somewhat complicated infrastructure, but Iterable's implementation team guided us wonderfully through the process - making sure every one of our use cases was met and accommodated for. As the primary user of the product, I can build blast campaigns & complex journeys ...

"Easy to use, Easy to Navigate, Great Support"

What do you like best about Iterable? The ease of use. The UI is very intuitive and there are many options for journey automation to ensure campaigns are going to the right users at the right time. What do you dislike about Iterable? Bug issues can happen a few times a quarter. They are often corrected within a day or two. But I think further beta testing prior to pushing live would be helpful. What problems is Iterable solving and how is that benefiting you? Expanded journey logic options ...

"Launch to current state AWESOME"

What do you like best about Iterable? Iterables support team is fantastic; I use the live chat whenever I run into a challenge and sometimes even to brainstorm (or ask if I am doing something the best way possible)> They are always available and super helpful; I've never had an issue go unresolved! Also Brian (Deliverability) and Sam (CSM) are very responsive to our needs and are real problem solvers. What do you dislike about Iterable? The only downside with iterable is the lack of ...

"A powerful marketing automation platform with a robust API, live chat support, and a slick UI."

What do you like best about Iterable? Iterable has made building complex journeys a breeze. With a modern UI and intutive tiles one can build out and test journeys in minutes. It has a fantastic API with great documentation and live chat support. It offers a myriad of options for allowing contacts to enter a program and continually adds features to enhance the experince of your contacts. It integrates well with many 3rd party vendors and Iterable representatives are always eager to check in ...

"Great Tool & Great Support Team"

What do you like best about Iterable? Best thing about Iterable is the support team. They are always there and help you with agility. Special thanks to Haitham, Adyran, Tahmid and all other agents who made my job and life easier. Of course technically, as a CRM specialist I can tell it is one of the best tools I ever used. I specifically love building journeys. Journeys at Iterable overall are super smooth and fun to use. Generally it is a highly customizable and flexible tool in terms of ...

"Helps Us Execute Our Multichannel Marketing Strategy"

What do you like best about Iterable? Iterable is an intuitive platform that is easy to learn, they constantly ask for feedback, they are receptive when users have issues, and are regularly rolling out new features. Their capabilities help us successfully execute our multichannel marketing strategy What do you dislike about Iterable? There are certain features that I would like to use that are only available through third party paid integrations. Would love more native features to enhance ...

"Helpful, Simple, and Supportive"

What do you like best about Iterable? I like the straightforward and intuitive nature of Iterable. The academy and the support chat helps me figure out anything that is more complicated. Plus, my work with the customer success team has helped me fine tune our strategy and improve our marketing. What do you dislike about Iterable? I don't have many downsides to Iterable, honestly. It's a great platform! What problems is Iterable solving and how is that benefiting you? Iterable helps us ...

"Amazing customer service and high-quality cross channel marketing platform!"

What do you like best about Iterable? 1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution. 2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams ...

"Easy to use & very capable CRM"

What do you like best about Iterable? I love the user friendly interface, especially for someone who is coming more from the marketing side, without a ton of technical experience. The flows and journeys are easy to build and the capabilities are very advanced. In addition, I appreciate that Iterable is always looking to improve their product and has a future-oriented mindset, introducing features such as their AI Suite and Copy Assist, which can help automate more of the operational work & ...

"Great platform for email and Push Notifications and the Onboarding Support is great!"

What do you like best about Iterable? Easy to use platform. Creating Journeys (Workflows) is easy for both push notifications and email. The onboarding support was excellent and helped us ensure we reached all the technical implementation and began to execute. What do you dislike about Iterable? The Template tool is good but could be better. Making fine-tuning adjustments was a bit cumbersome to ensure everything was rendering properly. After onboarding, customer support is generally via ...