Hull Reviews in April 2025: User Ratings, Pros & Cons

Looking for a hub for all of your spokes? Look no further...

What do you like best? I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own, augment that data with third party data (we use Clearbit, then push any slice of that data into any other platform (CRM, marketing automation, etc to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have ...

The tools to scale your growth stack

What do you like best? > Connector: Integration with all my stack > Premium Slack Support > Open Source What do you dislike? > Few Connector at the moment: Lot of Connector are homemade What business problems are you solving with the product? What benefits have you realized? Our sales team is on Close.io (CRM, our Customer Success is on Intercom and Salesmachine and the Marketing team use Mailchimp and Hubspot. Zapier and Spreadsheet can't solve this nightmare, hull did it!

A great CDP for our SMB

What do you like best? Hull.io is a crucial part of our marketing stack. It's where we do all of our enrichment activities and then push that data HubSpot and Salesforce and as well as web forms. What do you dislike? In the early days, (2017 there were occasional issues which would cause HubSpot<> Hull.io sync, but these haven't been an issue in the last 18 months. What business problems are you solving with the product? What benefits have you realized? We do two primary business ...

Must have for a data-driven marketer

What do you like best? Hull was a game changer for us. Combinining and merging data from various tools made data-driven marketing finally possible. What do you dislike? Have had some data discrepancy issues in the past, but their support is always very responsive to sort it out. Recommendations to others considering the product If you're a B2B company and not using Hull, you're seriously missing out. The ROI on this is insane. What business problems are you solving with the product? ...

Hull is an extremely powerful tool for the next generation of savvy marketers

What do you like best? Identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce, etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Their customer service is amazing and always goes the extra mile. What do you dislike? Not necessarily dislike but would like to caveat that Hull at it's current state requires a dedicated developer or martech engineer if you are not ...

Experience with Hull

What do you like best? Hull is the Swiss knife of the data. They are plenty of use cases and scenarios where Hull can be the right tool. We used it to sync user profile from different sources of data, but you can imagine using it as an ETL too. What do you dislike? Lack of connectors for some of our SAAS but it's easy to create custom connectors to implement them. Also, the pricing per connector can be tricky and obliged us to rethink some integrations not to multiply the using of ...

we depend on it!

What do you like best? - nice and clean UX / interface - easily integrates our different tools and databases - great support team - super reactive and helpful What do you dislike? - the setting up can be a bit difficult without a data/tech savvy person dedicated to the task What business problems are you solving with the product? What benefits have you realized? connecting all databases from and information of leads to prospects to customers

Powerful Segmentation That No Email Software Can Do

What do you like best? I am using this tool to segment and tag contacts for my brick and mortar store. Like, over 15,000 of them that have no email address in my system. I can segment them to do SMS marketing and direct mail. Insane! I hooked it up via SQL. The support team there did 99% of the work on that, and did not charge extra for it. They are so nice! I also had similar "incomplete" data in Pipedrive, and we linked it in to solve the same problem. Amazing! Brick and mortar stores ...

Perfect tool for a complex data architecture

What do you like best? Hull.io allows us to have our different databases related to Sales/Marketing/CRM/Other, all connected together. Implemented alongside with Segment, the possibilities are close to infinite. Also, the customer service is top-notch, super helpful, and always keen to receive some feedback and to bring them to their Product/Tech team in order to improve their service. We're always really excited to see what would be the big next steps for Hull.io, as they often ...

Fills an Important Need

What do you like best? Dynamic integration between numerous systems that otherwise don't communicate - CRM, database, data augmentation, paid social What do you dislike? The onboarding process can be a bit daunting - between connecting all systems, setting up billing, waiting to populate the first time, if you don't have a dedicated point person it can seem like a lot. Also, the pricing can be steep depending on your use case. What business problems are you solving with the product? What ...