Hull

Hull solves a critical business problem

What do you like best? - A must have for any data-driven marketer. - Clean interface. - Supports several popular connectors out of the box. - Allows us to connect all our data sources and clean the user data to have a single source of truth. - Comes with an API client library that makes it easier to create your own connectors. - Great support. What do you dislike? There have been some minor bugs, especially related to settings not updating. Any newly founded company has bugs. ...

Hull is an extremely powerful tool for the next generation of savvy marketers

What do you like best? Identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce, etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Their customer service is amazing and always goes the extra mile. What do you dislike? Not necessarily dislike but would like to caveat that Hull at it's current state requires a dedicated developer or martech engineer if you are not ...

Perfect tool for a complex data architecture

What do you like best? Hull.io allows us to have our different databases related to Sales/Marketing/CRM/Other, all connected together. Implemented alongside with Segment, the possibilities are close to infinite. Also, the customer service is top-notch, super helpful, and always keen to receive some feedback and to bring them to their Product/Tech team in order to improve their service. We're always really excited to see what would be the big next steps for Hull.io, as they often ...

Flexible platform, strong at it's core

What do you like best? It's an extremely elegant platform with a great UX and well thought UI. The flexibility of connectors is amazing. The sky is the limit, when it comes to integrating systems. And this is the main thing why we favoured Hull over other tools: It had no use case or process idea implemented, aside from being a platform to sync and unify data across sources. With every other service we would have been forced into one direction, while we try to get away from filling in the ...

Great tool to empower your marketing ops, sales ops, analytics teams

What do you like best? Seamless setup of connectors. Segment integration is great. What do you dislike? UX as it exists today isn’t super intuitive. Recommendations to others considering the product: Spec out your specific use case(s and leverage the initial support in getting things set up. The team is very helpful and thorough. What problems are you solving with the product? What benefits have you realized? Reducing eng work and data requests by aggregating data from multiple ...

Awesome for marketing automation

What do you like best? I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and ...

A very powerful hub for marketing automation

What do you like best? Hull is a very convenient way for us to centralize and aggregate customer data. It is plugged to our CRM as well as our ads platforms. The support team is available everytime you need it. What do you dislike? It requires a tech expert to take advantage of the full capacity of the platform, so for now we are using it on a basic way. What business problems are you solving with the product? What benefits have you realized? Hull is our single hub for customer data. It ...

Great on-boarding and support

What do you like best? The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today. What do you dislike? It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person ...

we depend on it!

What do you like best? - nice and clean UX / interface - easily integrates our different tools and databases - great support team - super reactive and helpful What do you dislike? - the setting up can be a bit difficult without a data/tech savvy person dedicated to the task What business problems are you solving with the product? What benefits have you realized? connecting all databases from and information of leads to prospects to customers

Fills an Important Need

What do you like best? Dynamic integration between numerous systems that otherwise don't communicate - CRM, database, data augmentation, paid social What do you dislike? The onboarding process can be a bit daunting - between connecting all systems, setting up billing, waiting to populate the first time, if you don't have a dedicated point person it can seem like a lot. Also, the pricing can be steep depending on your use case. What business problems are you solving with the product? What ...