Hull Reviews in April 2025: User Ratings, Pros & Cons

Looking for a single source of truth for all your data?

What do you like best? Hull is a key component of our marketing stack. We use it mainly to connect and sync data from various sources for our outreach and lead gen activities (ex: lead scoring... but we're already anticipating use cases for customer success management. This is a really versatile tool and why I like it so much. Besides, Hull has a very impressive CSM team. The support is really key for this type of tool aimed to interconnect other tools and data. We especially appreciate ...

Hull makes it easy to organize, view, query, and transport all of my customer data.

What do you like best? Connector interface is super easy to understand and mapping properties from one source to another is very intuitive. What do you dislike? Loving the product so far. Keep shipping more connectors! What business problems are you solving with the product? What benefits have you realized? Broad data connectivity and consistency

Great experience working with the Hull team and their product.

What do you like best? We particularly like how Hull synchronizes data from our sql backend and matches it up to sync to HubSpot without us having to waste time writing custom integration. What do you dislike? Some features are a bit hidden but the Hull team is quick to respond and help us find what we need to get the job done. What business problems are you solving with the product? What benefits have you realized? We're spending less time on data management and integrations and more ...

A very powerful hub for marketing automation

What do you like best? Hull is a very convenient way for us to centralize and aggregate customer data. It is plugged to our CRM as well as our ads platforms. The support team is available everytime you need it. What do you dislike? It requires a tech expert to take advantage of the full capacity of the platform, so for now we are using it on a basic way. What business problems are you solving with the product? What benefits have you realized? Hull is our single hub for customer data. It ...

Excellent tool to sync various marketing tools

What do you like best? Hull solved a long lasting problem we had of syncing data between our tools, and allowed us to kill significant amount of code What do you dislike? Some surprising behaviours, partly due to the 3rd party tools API throttles, but the support provided by Hull is exceptional What business problems are you solving with the product? What benefits have you realized? We use Hull to sync data between Salesforce and Intercom, going further than the abilities of the basic ...

An essential part of our marketing automation stack

What do you like best? We started using Hull to power our automated outbound sales emails along with passing user data into our other connected tools. I have found that the ability to create detailed segments and pass only the data that we want, instead of dumping all data and creating a lot of noise has been invaluable. What do you dislike? There have been a few minor bugs but the support has always been top notch and everything has been solved quickly. What business problems are you ...

Great on-boarding and support

What do you like best? The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today. What do you dislike? It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person ...

Hull is the best Home Base for Account-based Marketing Teams

What do you like best? We've been looking for a data centralization platform for a long time, and while there have been a few options, Hull has always stuck out as a good solution. We never fully pursued it until after reviewing several others (including Segment Personas, but each one has been relatively focused on different objectives than what we want to achieve, which is providing our sales team with real-time event data from any source, and combining customer data from all our various ...

Hull solves a critical business problem

What do you like best? - A must have for any data-driven marketer. - Clean interface. - Supports several popular connectors out of the box. - Allows us to connect all our data sources and clean the user data to have a single source of truth. - Comes with an API client library that makes it easier to create your own connectors. - Great support. What do you dislike? There have been some minor bugs, especially related to settings not updating. Any newly founded company has bugs. ...

Hull as the final touch to achieve data accuracy and useful segmentation

What do you like best? Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send. What do you dislike? We ...