Hull Reviews in April 2025: User Ratings, Pros & Cons

All of your analytics in one platform!

What do you like best? Hull has given us the ability to manage all of our analytics, data warehouses and 3rd party tools all in one place. This makes it so easy to complete any marketing automation and keep all of the data in one place. What do you dislike? The UX isn't the most intuitive and it is a bit slow at times, but it is a work in progress. Their amazing team has always responded to any queries I have in under 24 hours. What problems are you solving with the product? What ...

Amazing Segmentation and Customer Data sync platform

What do you like best? 2-ways connectors: it enables us to properly sync any changes on our customer data across 10+ SaaS solutions and have a consistent representation of our user journey at any given time. Segmentation engine: best I ever encountered enable us to precisely target from macro to micro elements our customer base. Event attributes-based segmentation just kill all alternatives during our benchmark. Last but not least: our CSM, amazing reactivity, always in a diligent ...

Centralise all your customer data sources

What do you like best? We needed a solution that would sync all the different platforms that we're using for ages. We have considered building our own solution until we came across Hull and it checked all the boxes. We are able to run quite sophisticated user / account matching mechanism and ensure that we don't have duplicates in any of the platforms we're using. What do you dislike? It is not as out-of-box as initially thought. There is some custom development needed but the ...

Centralise all your customer data sources

What do you like best? We needed a solution that would sync all the different platforms that we're using for ages. We have considered building our own solution until we came across Hull and it checked all the boxes. We are able to run quite sophisticated user / account matching mechanism and ensure that we don't have duplicates in any of the platforms we're using. What do you dislike? It is not as out-of-box as initially thought. There is some custom development needed but the Solution ...

Makes everything 10x easier

What do you like best? It makes our lives a lot easier when it comes to sales and marketing. What do you dislike? I wish they had templates or suggestions on how to get started. Took us some time to figure out on our own. What problems are you solving with the product? What benefits have you realized? Hull.io combines all of our disparate data sources and allows us to have one source of truth. The main benefits for us: allows us to do automated account based marketing, personalization, ...

Great tool to empower your marketing ops, sales ops, analytics teams

What do you like best? Seamless setup of connectors. Segment integration is great. What do you dislike? UX as it exists today isn’t super intuitive. Recommendations to others considering the product: Spec out your specific use case(s and leverage the initial support in getting things set up. The team is very helpful and thorough. What problems are you solving with the product? What benefits have you realized? Reducing eng work and data requests by aggregating data from multiple ...

A Painless Rip & Replace for Hubspot-Outreach.io Integration

What do you like best? We were previously using a competitor to integrate HubSpot-Outreach and needed to switch with short notice. We got up and running with Hull.io in a short amount of time with very few hiccups. The support/integration team was incredibly responsive, gave me support on understanding and modifying the integration, and we have more flexibility then we ever did before. What do you dislike? Would be nice to see the latency on synchronization increase a bit (at 5-10 minutes ...

We connected Salesforce, Hubspot and our Database to Hull

What do you like best? The fact that we don't need to code to connect our different SaaS. Most of the time people who code are a scarce resource in the company. What do you dislike? Sometimes it is slow to create navigate in the UI. Recommendations to others considering the product It's worth it. But it's a commitment : it's not a setup and forget solution. It requires maintenance. What business problems are you solving with the product? What benefits have you realized? Among other ...

Awesome for marketing automation

What do you like best? I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and ...

A necessary tool if you want to go far in your business!

What do you like best? Hull is the perfect tool if you want to centralize, clean, transform and distribute your customer data. It's really difficult to choose which tools you need for your CRM but Hull is the first one you need to test. You can connect Hull to different kind of tools: analytics, email provider for automation, Gsheet, webhooks... It allows us to put Hull in the middle of our marketing stack. What do you dislike? Even if it's a marketing tool, if you want to setup and use ...