Hull

Excellent tool to sync various marketing tools

What do you like best? Hull solved a long lasting problem we had of syncing data between our tools, and allowed us to kill significant amount of code What do you dislike? Some surprising behaviours, partly due to the 3rd party tools API throttles, but the support provided by Hull is exceptional What business problems are you solving with the product? What benefits have you realized? We use Hull to sync data between Salesforce and Intercom, going further than the abilities of the basic ...

An essential part of our marketing automation stack

What do you like best? We started using Hull to power our automated outbound sales emails along with passing user data into our other connected tools. I have found that the ability to create detailed segments and pass only the data that we want, instead of dumping all data and creating a lot of noise has been invaluable. What do you dislike? There have been a few minor bugs but the support has always been top notch and everything has been solved quickly. What business problems are you ...

Hull is the best Home Base for Account-based Marketing Teams

What do you like best? We've been looking for a data centralization platform for a long time, and while there have been a few options, Hull has always stuck out as a good solution. We never fully pursued it until after reviewing several others (including Segment Personas, but each one has been relatively focused on different objectives than what we want to achieve, which is providing our sales team with real-time event data from any source, and combining customer data from all our various ...

Hull as the final touch to achieve data accuracy and useful segmentation

What do you like best? Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send. What do you dislike? We ...

Looking for a hub for all of your spokes? Look no further...

What do you like best? I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own, augment that data with third party data (we use Clearbit, then push any slice of that data into any other platform (CRM, marketing automation, etc to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have ...

The tools to scale your growth stack

What do you like best? > Connector: Integration with all my stack > Premium Slack Support > Open Source What do you dislike? > Few Connector at the moment: Lot of Connector are homemade What business problems are you solving with the product? What benefits have you realized? Our sales team is on Close.io (CRM, our Customer Success is on Intercom and Salesmachine and the Marketing team use Mailchimp and Hubspot. Zapier and Spreadsheet can't solve this nightmare, hull did it!

A great CDP for our SMB

What do you like best? Hull.io is a crucial part of our marketing stack. It's where we do all of our enrichment activities and then push that data HubSpot and Salesforce and as well as web forms. What do you dislike? In the early days, (2017 there were occasional issues which would cause HubSpot<> Hull.io sync, but these haven't been an issue in the last 18 months. What business problems are you solving with the product? What benefits have you realized? We do two primary business ...

Must have for a data-driven marketer

What do you like best? Hull was a game changer for us. Combinining and merging data from various tools made data-driven marketing finally possible. What do you dislike? Have had some data discrepancy issues in the past, but their support is always very responsive to sort it out. Recommendations to others considering the product If you're a B2B company and not using Hull, you're seriously missing out. The ROI on this is insane. What business problems are you solving with the product? ...

Experience with Hull

What do you like best? Hull is the Swiss knife of the data. They are plenty of use cases and scenarios where Hull can be the right tool. We used it to sync user profile from different sources of data, but you can imagine using it as an ETL too. What do you dislike? Lack of connectors for some of our SAAS but it's easy to create custom connectors to implement them. Also, the pricing per connector can be tricky and obliged us to rethink some integrations not to multiply the using of ...

Powerful Segmentation That No Email Software Can Do

What do you like best? I am using this tool to segment and tag contacts for my brick and mortar store. Like, over 15,000 of them that have no email address in my system. I can segment them to do SMS marketing and direct mail. Insane! I hooked it up via SQL. The support team there did 99% of the work on that, and did not charge extra for it. They are so nice! I also had similar "incomplete" data in Pipedrive, and we linked it in to solve the same problem. Amazing! Brick and mortar stores ...